1. Resource cooperation promotion methods
Through website link exchange, advertising exchange, content cooperation, user resource cooperation and other ways, the goal of mutual promotion between similar target websites can be achieved. The most commonly used resource cooperation method is website link strategy, which uses website traffic resource cooperation between partners to promote each other. Each enterprise website can have its own resources, which can be expressed in certain visits, registered user information, valuable content and functions, online advertising space, etc., and use the resources of the website to cooperate with partners to achieve resource sharing and jointly expand revenue. Among these forms of resource cooperation, exchange of links is the simplest form of cooperation, and the survey shows that it is also one of the effective ways to promote new websites. Exchange link or reciprocal link is a simple form of cooperation between websites with certain complementary advantages, that is, put the logo or website name of the other website on their own website and set the hyperlink of the other website, so that users can find their own website from the cooperative website to promote each other. The role of link exchange is mainly manifested in several aspects: obtaining visits, increasing the impression of users when browsing, adding advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Exchange of links has a deeper meaning than whether it can achieve direct results. Generally speaking, each website tends to link to other websites with high value, so obtaining links to other websites means obtaining recognition from partners and similar websites in a field.
2. Information release and promotion methods
Publish the relevant website promotion information on the websites that other potential users may visit, and take advantage of the opportunities for users to obtain information on these websites to achieve the purpose of website promotion. The websites applicable to the release of these information include online yellow pages, classified ads, forums, blog websites, supply and demand information platforms, industry websites, etc. Information publishing is one of the commonly used methods for promoting free websites. Especially in the early stage of Internet development, when the amount of information on the Internet is relatively small, it is often possible to achieve satisfactory results by means of information publishing. However, with the explosive growth of the amount of information on the Internet, this way of relying on free information publishing can play a less and less important role, At the same time, due to the emergence of more effective website promotion methods, the importance of information publishing in the common methods of website promotion has also declined significantly, so relying on a large number of free information has little value, but some targeted and professional information can still attract great attention, Especially when these information are published with high relevance.
3. Viral marketing methods
Viral marketing method is not to spread viruses, but to use the initiative of users to spread information like viruses, so as to achieve the purpose of promotion. Viral marketing method is essentially to provide users with valuable free services at the same time, plus certain promotional information. Common tools include free e-books, free software, free FLASH works Free greeting cards, free mailboxes, free instant chat tools, etc. can bring convenient tools and content for users to obtain information, use network services, entertainment, etc. If properly applied, this viral marketing method can often achieve very significant results at a very low cost.
4. Quick website promotion method
Namely, it is a method to realize website promotion by reasonably using the real name of the network, the general website and other similar keyword website shortcut access methods. The shortcut website uses natural language to establish its correspondence with the website URL, which provides great convenience for users who are accustomed to using Chinese. Users can access the website by simply entering a shortcut website that is easier to remember than the English website, and use their own mother tongue or other simple words to "change" the website to a better memory Websites that can more easily reflect the brand image, such as choosing enterprise names or trademarks, main product names, etc. as Chinese websites, can greatly make up for the shortcomings of English websites that are not convenient for publicity, because they have certain value in website promotion. With the increase of the number of quick websites registered by enterprises, the user data of these quick websites can also be equivalent to a search engine. In this way, when users use a certain keyword to search, even if it is not consistent with the Chinese website registered by a website, there is also an opportunity for users to find it.
5. Online advertising promotion methods
Online advertising is one of the commonly used online marketing strategies, which plays an obvious role in online brand, product promotion, website promotion, etc. The common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsorship advertising, email advertising, etc. The media that BANNER advertising relies on is web page and keyword advertising, which is a form of search engine marketing. Email advertising is a form of licensed email marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to achieve the function of information transmission. Therefore, it can also be considered that online advertising exists in various online marketing tools, Only the specific forms of expression are different. The promotion of online advertising user websites has the advantages of wide selection of online media, diverse forms, strong applicability, timely delivery, etc., which is suitable for any stage of the initial stage of website release and operation period.
6. Comprehensive website promotion methods
In addition to the common website promotion methods introduced above, there are many special and temporary website promotion methods, such as prize contests, online coupons, prize surveys, comparison shopping and shopping search engines for online shopping website promotion, and some even use the establishment of an auxiliary website for promotion. Some website promotion methods may be ingenious, while some websites may adopt some coercive methods to achieve the purpose of promotion, such as modifying the default home page settings of users' browsers, automatically adding favorites, and even installing virus programs on users' computers. What really deserves promotion is a reasonable and civilized website promotion method, which should be rejected and opposed Destructive website promotion means.
7. Search engine promotion methods
Search engine promotion refers to the method of website promotion by using search engines, classified directories and other network tools with online information retrieval function. Since the basic forms of search engines can be divided into web spider search engines (hereinafter referred to as search engines) and search engines based on artificial classification directories (hereinafter referred to as classification directories), the forms of search engine promotion correspondingly include search engine based methods and classification directory based methods, the former includes search engine optimization, keyword advertising, competitive ranking Fixed rankings, advertisements based on content positioning and other forms, while the latter mainly log in to the website in the appropriate category of the classified directory. With the further development and change of search engine forms, there are also some other forms of search engines, but most of them are based on these two forms.
The methods of search engine promotion can be divided into many different forms. The common ones are: login to the free category directory, login to the paid category directory, search engine optimization, keyword advertising, keyword auction ranking, web content positioning advertising, etc.
From the current development trend, search engine is still important in online marketing, and is recognized by more and more enterprises. The way of search engine marketing is also evolving. Therefore, the appropriate way of search engine marketing should be selected according to the changes in the environment.
8. E-mail promotion method takes e-mail as the main means of website promotion. Common methods include electronic publications, member communications, e-mail advertisements of professional service providers, etc
Email marketing based on user license is different from spam marketing. License marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, such as reducing the nuisance of advertising to users, increasing the accuracy of potential customer positioning, strengthening the relationship with customers, and improving brand loyalty. According to all forms of user email address resources used by licensed email marketing, it can be divided into internal list email marketing and external list email marketing, or internal list and external list for short. The internal list, also known as the mailing list, is a way to use the registered user information of the website to carry out email marketing. Common forms include news mail, member newsletter, electronic publications, etc. External list email marketing is to use the user email addresses of professional service providers to carry out email marketing, that is, to send information to users of service providers in the form of email advertisements. Licensed email marketing is a relatively independent kind of network marketing methodology, which can be combined with other network marketing methods or applied independently.
Source of this article: Shangpin China website construction
