It is better to start from original content. What he requires is that users also require search engines, which is a basic position of website optimization. Then we should ensure that the pages are better ranked after being included in search engines, so that users have a good entrance to optimize original content, We must ensure the content of the web design and the quality of the web page, which is more conducive to logging on this website from the perspective of user experience, rather than other sub pages.

The fundamental content strategy should:

1. What do we need?

This is a question about content positioning. What kind of content do we need and what are users interested in? To illustrate with a simple example, a tourism website needs to know where people like to travel today, such as which province is the hot tourism in China, and which country is the hot tourism city for outbound tourism. Only when we have a deep understanding of what users need can we provide users with content they like.

2. How do users find our content?

This involves both internal and external issues. The internal issues are mainly the content planning and layout of the website, while the external issues are how to let users find the information of their website on the network. On site problems are more related to user experience, and off site problems are more related to search engines and SEO.

Creating original content is always a good guarantee for social networks and users to exert their extra strength. Only by allowing users to participate in our content strategy thoroughly can it be developed into useful content for websites. Only by maximizing the user experience can original content appear calm.

information sources Shangpin China : Professional website production