E-commerce animation peripheral product industry SEO

In 2007, I entered the school in a muddle headed way SEO website optimization After more than 4 years of precipitation and accumulation, this industry is also an old bird of SEO. During this period, I have operated various types of sites, including information platforms with more than 10 million data, smaller enterprise sites, projects aimed at improving the overall platform traffic, and lists aimed at ranking specific keywords. SEO seems to itself, has reached a certain point, has been a precipitation. However, it seems that it is getting farther and farther away from its own e-commerce road.

In 2011, I gave up the original company's Beijing website production The position of SEO director resolutely embarked on the road of e-commerce. Served as the promotion manager in the Steamed Bun Mall, engaged in the online promotion of animation peripheral products and animation derivatives, and devoted to the cause of building a domestic front-line animation brand animation derivatives platform.

I have been working for more than three months, so I'd like to share some of my experiences here:

1、 Shopping malls need SEO, but not necessarily

1. The mall is a product trading platform. The number of goods on it is limited, and the number of content that can be generated is also limited. In terms of content, it has a congenital disadvantage compared with the information platform;

2. The SEO effect cycle is relatively long, especially in some competitive keyword fields, the labor cost and time cost invested are relatively high, which can not meet the fast consumption principle in business transactions;

3. The cycle of mall promotions, activities and topics is short, and the optimization effect is often not seen yet. The promotions, activities and topics have ended.

To sum up, I think that the SEO of the mall should be taken as a basic work, instilled into the minds of editors and promotion as a consciousness, and operated as a continuous basic behavior, rather than a dedicated department.

2、 Some skills of mall SEO

1. Optimization of product details page

One thing we all know is that Kingston USB flash drives of the same model have 8G, 4G and 2G capacities. In addition to this difference, there is no difference in other parameters, performance and appearance of the product. If there are three models of the same product with three different capacities, it will cause the suspicion of duplicate content, On the same product, USB flash drives of different capacities are displayed in the content area, and the size is selected by the user. In this way, three products are reflected on one page without affecting the weight of search engines. Of course, the title must be standardized.

2. Product list page High end website construction Optimization of

As an animation mall, it must provide convenient function of finding products. For example, the most common multi condition combination search (by price, by classification, by function, by accessories) will result in countless different pages. The number of pages will increase, but in fact it is composed of a fixed number of products, which will affect the judgment of search engines and improve the repeated crawling of search engines. For this reason, I adopted the strategy of shielding composite links to limit the scope of search engine crawling.

3、 Importance of loyal users

Information portals pay more attention to the number of newly added IPs every day, so as to continuously improve the popularity of the platform. The mall is more concerned about the daily IP number of old users. Because the cost of maintaining an old customer is far lower than that of developing a new customer, the contribution of the old customer to the store accounts for more than 80% of the store's total revenue, the profit earned by developing the old customer is higher than that obtained from the new user, retaining the old customer will also significantly reduce the promotion cost, and the old customer will spontaneously carry out word of mouth publicity for you to bring new customers.

4、 Service is more important than promotion

The idea that service is more important than promotion is not to do service without promotion. It means that if you spend 100% of your energy on promotion, you should spend 120% of your energy on service. A large part of the brand's added value is added to services, including pre-sales services, services in the process of transactions, after-sales services, etc. How to create a purchase environment that reassures consumers is the top priority for e-commerce people to think about.