Who Moved My Title in SEO Website Optimization

1. You can't just look at the index for the home page keywords. If you don't just rely on advertising to make money, then the conversion rate must be considered by the webmaster.

At the very beginning, I took over the station and just selected some keywords by using Baidu Index and drop-down box. Of course, I also observed some competitors' keywords. Anyway, I was careless. Later, I understood more and more (especially High end website construction When locating keywords, you should consider the value of a word, rather than being arbitrary. For example, our website actually earns profits from civil servant training and civil servant interview training. Does it mean little if you decide on the written civil servant exam on the home page? Of course, this word is also valuable, but it is conceivable that many users who search for this word just want to look at the written examination questions or handouts. About 1% of them can really register for training, and the conversion rate of the word interview training for civil servants is very high, so this word should be put in the title of the website home page.

2. If the title keywords on the home page are inappropriate, change them. Don't worry too much.

Most webmasters know that the home page cannot be changed at will, especially the title and keyword. However, because many webmasters are rookies, the first title and keyword are inevitably inaccurate. After optimizing the website for a month or two, they suddenly find some problems with the title. At this time, don't be afraid of Baidu's demotion of power, Of course, it's better not to change it randomly in the future! My station has just started for two months, and the title has been changed four times. Until now, I feel that it is the right choice (because my level is not good, everyone laughs). Although it is unfriendly to search engines, if you are reluctant to let Baidu drop the right once, it is very difficult to achieve Baidu's home page with inaccurate keywords. I suggest you look and think more. If you find a problem with the title now, change it immediately. Don't care about the weight. This is for the long-term consideration of the website.

3. The keywords are linked to the home page, which is a mistake that many webmasters are prone to make.

Because of the high competitive pressure of core keywords, many webmasters choose to rank keywords from long tail words (for our industry, let alone the index is 5000+). I also try long tail words. Because the written examination of civil servants has ended, the focus has now shifted to the interview of civil servants. In view of the company's urgent traffic needs, I decided to first select some long tail words related to the interview of civil servants to bring some traffic to the home page. For example, I chose the word "civil servant interview skills", which I didn't think much about at that time, so I directly linked it to the home page (later I thought that it would be better to put the word on the inside page, but I was depressed because of this, but today I found that it was OK to put the word on the home page, so I felt a little better). In fact, the website opened a special topic about civil servant interviews, If the title of the topic contains the word "civil servant interview skills", then the anchor text link should be the best and most accurate. Because the anchor text has been made for several days, this word has reached the 20th place of Baidu. If it suddenly links to the inside page, it may not be very friendly to Baidu, but I did make a big mistake when the home page made this long tail word. Today, however, I found that there are five words in the title of the website's home page: civil servant interview (because the title was changed a while ago, the snapshot of the website is quite messy).