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SEO website optimization: Baidu's latest algorithm analysis in December 2011

Date：2012-12-07 Source: Shangpin China Type: website encyclopedia
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SEO website optimization: Baidu's latest algorithm analysis in December 2011

Hello, I'm Beijing website production Shangpin China SEO website optimization -Li Dong, today I would like to share with you the latest trend of Baidu algorithm in 2011. Baidu always improves itself gradually in the process of change, which is more conducive to user experience and provides users with the most valuable information. SEO personnel will never stop exploring Baidu. Only by being highly sensitive to Baidu's dynamics can they accurately grasp the pulse of the search engine and do a good job in traffic. The author analyzed and summarized Baidu's latest algorithm updates, as well as the future trend and development direction.

1、 Enhanced filter paper algorithm

From the adjustment of Baidu in recent months, the speed of Baidu's inclusion of pages has increased significantly. Many people think that Baidu's review index of pages has decreased, but it is not so. On the contrary, Baidu's review of the page is more strict! Baidu has significantly increased the speed of page collection, which is to improve the search engine's ability to capture fresh content and provide users with the latest content. However, the degree of relevance analysis of captured page snapshots has been strengthened in the later stage, which means that the released snapshots may be deleted in a few days. The deletion speed is also directly related to the website weight. This is Baidu's filter paper algorithm. This algorithm existed before, but has been greatly enhanced in recent months.

2、 The weight of in site links exceeds that of out site links

Many SEO personnel must have encountered such a situation recently. No matter how many external links they do or how many links they buy, they are not enough to stabilize their rankings. Baidu's emphasis on content is increasing, and the structure of the site is also strengthening, fundamentally satisfying High end website construction The principle that Internet content is king. The appropriate proportion of relevant links in the site has been largely included in Baidu's ranking algorithm, and even started to be higher than external links, becoming an important basis for ranking algorithms. At this time, the webmaster should do a good job in the structure, links and high-quality content updates of the site, which is the king's way.

3、 Outbound link impact reduced

In the past, outbound links meant outputting website weights, but now this influence is gradually decreasing, and even appropriate outbound links will increase website weights. In particular, the outbound links of encyclopedia have a good effect on the promotion of website weight. Link diversity is fundamental to link optimization.

4、 Aggregated Weibo Search

Baidu has begun to integrate and include the latest microblog content, which is still in internal testing. The microblogs of cooperation include Tencent, Sohu, Netease, and Sina Weibo will not cooperate for the time being. When searching for the specified keyword, not only the normal search results appear, but also the latest microblog content of the keyword. At present, microblog aggregation search content will not be updated in real time. But this is undoubtedly a revolutionary change.



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