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SEO website optimization: the revised website will not be demoted by the search engine

Date：2012-12-07 Source: Shangpin China Type: website encyclopedia
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SEO website optimization: the revised website will not be demoted by the search engine

Website revision has not always been a headache for webmasters. Due to the urgent need to develop some new functions, the website faces a comprehensive revision, but is worried about being demoted by the search engine, so they hesitate to revise. Today Yuan Xielai shares with you how to revise the website without being demoted by the search engine.

1、 Website operation direction and website structure are the most important

Whether loyal users or ever established search index classification, this is Beijing website production Based on the development of the website, if this also needs to change frequently, the trustworthiness and index category of the website will disappear, and the probability of being K will be 100%. However, the author emphasizes here that the website structure is not impossible to change. The website structure will inevitably change with the business needs of the website, but it can not be changed. Maybe it is a change of website positioning for hundreds of thousands of miles. If it is really necessary to do such a revision, it is suggested that the website URL address should be defined first to standardize my URL address, The best solution is to use static pages to generate, save the original content and page content, and use different contents to inherit new content.

2： The website title is equivalent to the business card of the salesperson

It is also equivalent to the user name stored in the mobile phone or SIM card. Every time the other party makes a correction, we must make a new correction. I think Baidu and Google are the same, and the website title is 10% of the SEO task. If the webmaster needs to correct the website title, the following methods are suggested:

a. Add or modify the content of the topic, try to stick to 20% of the original content of the topic;

b. When adding or reducing the website title, try to give priority to adding the title content, but adhere to the fundamental consistency of the title language order, and the added content should be limited to 10% of the original title content;

c. Revise the website title, and try not to delete 10% - 30% of the current questions.

3： Website navigation is High end website construction The structure of

Whether it is a flat website structure or a rectangular website structure, there is no doubt that it can guide users and guide the best establishment of search and crawl. With regard to the revision of website navigation, the author believes that website navigation can be revised, whether it is a website with high weight during the survey period, but it needs to pay attention to the use of website navigation style. Normally, FALSH or JS is not used, and DIV and CSS structures are used. When revising website navigation, the title of text description should not be the same as the title of channel, The URL address shall be consistent; If the secondary content of the website is improved to be consistent with the navigation, only the website does not need to carry out barrier correction (secondary content is completed by FLASH or JS), and it will not affect the collection and snapshot time of the website at all.

4： The home page is the essence of the entire website

In general, the homepage of a website is filled with the most essential content of the website, which is also precisely targeted at the audience of the website. The following points should be paid attention to when revising some modules on the homepage of the website:

a. The one-time correction content of the homepage module of the website shall not exceed 50% of the content of the homepage module;

b. The content of the new module must not be embedded using IFROM structure. Currently, Baidu and Google can identify the IFROM framework, and Baidu clearly states that it is not welcome to use it;

c. When revising the content of the home page module of the website, do not fish for three days. You must think carefully before revising, and do not revise frequently.



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