SEO website optimization returning to content is an inevitable law
Search engine for SEO website optimization The understanding of "from content to content" must also be based on content, and many enterprise stations are interested in website content for the sake of simplicity（ Beijing website production ）We didn't do our homework well. Instead, we made great efforts in the external link. We not only released the external link through the external link mode, but also used tools to purchase the so-called high weight（ High end website construction ）The link, the end of the opposite. In fact, search engines judge the weight of websites just like users read websites. A good website cannot be recognized without substantial content and more external links. So we should put content first when we optimize websites. We should know that website optimization is inevitable to return to content.
The content of the website is divided into two parts, one is the articles and information of the website; The other part is the internal chain of the website. In fact, it is easy to understand that articles and information are the blood of the website and the supplement of new content, and the website inner chain is the vein of indoctrination, the circulation channel of each website content, and the lifeline of the entire website. Only the combination of the two can build a good website and enrich the content of the website.
Website articles and information are the source of website content. Search engines and users can understand the website through articles and information, and know the theme and keywords of the website. If the content of a website is plagiarized or pseudo original, users will not read in depth and search engines will not include it. The website should ensure the construction of original and useful content and information for users. Everything should be written from the perspective of users, which will also be recognized by search engines. Because the original content in essence can not only make search engines feel fresh, but also be included faster. In addition, the original high-quality content will be more viscous, The increase of user clicks is also a promotion aspect of optimization. Especially for new stations, the content is almost complete. Only by constantly improving the content is the key for new stations.
The website internal chain is the core of the website. When we search for keywords, we will find that the front page and column page are almost the top ones. For some relatively popular keywords, there are few internal page rankings. The reason is that the home page has the highest weight among all pages of the website. We will make a link to the home page whether it is the column page or the internal page, The relevant internal pages will also have links to column pages. Yes, the website homepage and column pages have relatively high weight, which is the role of the internal chain. Generally, we will pay attention to three aspects when doing the internal chain. The core of the internal chain is to enable search engine spiders to deeply crawl the website content, and users to read it in depth, The ultimate goal is to increase the weight of relevant pages, so as to improve the weight of the website as a whole.
Beijing website production company Shangpin China Here we reiterate the inevitability of website optimization returning to content. If the website content construction is good, even without a large number of external chain websites, there will also be good rankings. On the contrary, if a large number of external chain websites do not have substantial high-quality content rankings, there will still be no breakthrough, which is the necessity of content construction.
