Fatal details in seo website optimization
Everyone knows that the website is doing Seo website optimization Some key points should be grasped in the process, such as content update, external chain construction, etc. However, some small details in the optimization process should not be ignored. Although these small details can not be directly used for the website（ Beijing website production ）How good the ranking is, or how much traffic is, but it's often the details that matter High end website construction SEO is a deadly website.
1. The stability of the server.
Whether the server or space is stable is critical to any website, but some people will be such "details". The website is not everything as long as it can be accessed. The website needs to ensure normal access at all times. Some friends choose to rent foreign space or unstable but inexpensive space servers due to financial problems. But in fact, doing so is very fatal to website seo optimization.
Whether it is a search engine spider or a visitor who visits your website, but the results cannot be opened normally, it is inevitable to leave a bad impression on the website. However, a long time or repeated failure to access normally may lead to the loss of visitors and the punishment of search engines.
2.robots.txt。
Friends who often contact SEO will know that robots.txt is the rule file for search engines to crawl and index websites. Most spiders will first read the robots.txt file when visiting the website, and crawl and index the website according to the rules in the file. If you accidentally write the rules in the robots.txt file incorrectly, preventing spiders from accessing all directories on the website (or prohibiting a directory that you want to crawl), the result is self-evident.
3. Change of url.
Many websites will experience revision, including code changes, layout changes, and of course, mass URL changes. When the url of a large number of pages on a website changes, please remember to redirect the original url to the new url. Otherwise, it will not only harm the search engine, but also reduce the trust of website users to the website.
There is also a case of changing urls: the website has changed a lot of urls. When preparing for 301 redirection, it found that the previous urls were irregular and required to write redirection codes one by one. This is caused by the disorder of the internal structure of the website before, so it is very important to have a clear internal structure of the website.
For the time being, the author thinks of these three small details, which may cause great trouble to the website's SEO optimization and normal operation if he is not careful. I also hope you can point out the shortcomings and fill in the details that the author has failed to consider
