Internet marketing: user experience from the perspective of users
A few days ago, I had an idea to write about user experience, but the depth of writing is limited（ Beijing website production ）I really can't write it down, so I think of a way to directly propose what is user experience from the blog, and how to grasp and improve the user experience（ High end website construction )。 At the beginning, I wrote a "Several Common Methods of Online Marketing", which was still watched by many people. Almost every day, some people came to pay attention to Siqi's blog. I was very happy, really. Later, I thought, this is the user experience. It focuses on user needs, provides the information that users need to know, reasonable and smooth, and itself should be purposeful and targeted. The first step is to start doing it, and the second time I published an article“ SEO website optimization The ultimate cause of the fire? ", Looking at the title, we can see that there will be a lot of people to pay attention to, but the content is a joke (self compiled), and the traffic is really large, but some friends who comment and chat privately say they are speechless, and Siqi is also helpless, because if you want to write something later, you can only "lose" something first. Now let's get to the point:
What is user experience? User experience is a purely subjective feeling built up in the process of using products.
1、 What is user experience
In SEO, or in marketing, user experience means that users want to know about a product. We do what users want to improve their impression and feeling. This is user experience. Then we should think of a way to "how to improve the user experience?".
2、 The most basic form of user experience
The three keys of user experience in websites are: ① website design ② brand presentation ③ customer service
1. Website Design
The unique website style and novel presentation method should be based on the logical requirements of the brand. Of course, the way of predecessors should also be used for reference. We can learn from the page presentation method of e-commerce platforms.
2. Brand presentation
Sell their products from multiple perspectives, such as Dangdang's books, off-site email marketing tracking services, mobile phone short messages, competitive launch, and on site feature pages and popular book recommendations. It is a product promotion and presentation method, which can promote products from multiple perspectives and methods together, so that users have a degree of "familiarity" to recognition.
3. Customer Service
In fact, customer service goes hand in hand with product promotion. It is necessary to track potential users in real time and promote products by examining customers' psychology. The most important thing about customer service is attitude. Users should first recognize the platform when they recognize products. This can play a chain reaction; After sales service is basically an indicator that all platforms lack. After sales maintenance customers can also be further "squeezed" to extract the value of customers as much as possible, because the cost of a new customer is often high, and such customers have a reputation for marketing.
Generally, few platforms have "one-time customers", so after-sales service deserves attention. We can do a good job in after-sales service from multiple platforms, such as QQ group, forum membership and other methods can be expanded.
Like our webmaster, the basic way to increase users and improve user experience on the blog platform is to rank search engines, promote blogs among bloggers, and also popular is' news style soft articles'. For the exposure on some platforms, we should be prepared when implementing this method, which may result in loss of some users, For example, we should think about the reason why SEO became popular in front of us. We really got a lot of traffic, but after that, it was dull and strange, so we should control the angle and method.
There is also one of the most important factors of user experience that is not mentioned here, because it is mainly about how to build a good user experience on the site, so it is not mentioned here, that is, money, how much a user is worth, and how much a user is attracted to spend must be well controlled. Be sure to pay attention when considering for a long time.
