SEO website optimization to improve the ranking of enterprise websites
Beijing website production company Shangpin China Through a short period of observation, it is found that the FLASH homepage of the enterprise website is guided by animations. Most websites have case pictures on their homepage, especially some design websites. The website opening speed is very slow, affecting the access of search engine spiders. The website content is also very little updated, there is not much news content, the content has no internal chain, and the website has been out of the chain for several years（ High end website construction ）Only a few hundred people have poor user experience, which affects the website ranking. Now let's talk about how to improve the enterprise website ranking?
Graphic text combination instead of FLASH guiding animation
The FLASH on the homepage of the website accounts for more than half of the total, which will inevitably affect the opening speed of the website. It will not only increase the difficulty of search engine spiders to access and crawl, but also affect the user experience. Let's ask: Who would like to open a webpage for a few minutes? Generally, if you can't open it within 30 seconds, I believe that you will shut down the dodger and search other websites. Everyone's time is precious. Few people will be willing to wait. What's more, there are so many websites in every industry now. If we can't surpass other websites in speed, we will lose the first step. Therefore, Dongkai VI Design recommends not to use too many FLASH animations when building enterprise websites. If you really need pictures, it is recommended to use a combination of pictures and text, which can better let users know what your pictures mean and what they mean. Don't just use pictures.
The website content is updated regularly every day
For corporate websites, it seems that it is difficult to keep the website content updated every day. Everyone knows that this kind of website news content is scarce, especially for VI design websites. If the company has no new cases, then there is no content to update. Therefore, the website content is updated irregularly, and less than two articles are updated a week, How can this make keywords rank higher for a VI design website? As webmasters know, website content is king. If any type of website wants to have a good ranking in the search engine, it is necessary to do a good job in content first. This is the basic work and the fundamental premise.
Good site links help improve rankings
For enterprise websites, the updated content sometimes has little connection with their own keywords, and most of the updated content is mainly pictures, without too many corresponding columns. Therefore, such websites ignore the internal chain, and do not add hyperlinks to the corresponding keywords in the articles when publishing content. SEO people know that the internal chain can not only improve the website weight, ranking, It can also improve the user experience of the website. If the website does not have a corresponding internal chain to link the overall content of the website, then the work of SEO is not in place, which will certainly affect the website ranking and user experience.
Regular website chain is the key to ranking
For any type of website, the outer chain is an effective means to improve the ranking. The top ranking websites are either of high quality, high quantity, or good quantity and quality. So far, we haven't seen a website without an outer chain, but what about the top ranking websites? However, Dongkai VI Design has observed that the external chain of VI design websites is very few, and the old websites for several years have no external chain, which also shows that the website has not attracted the attention of enterprises and there is no special personnel to manage the website.
