Top in Google: 13 ways of SEO

For start-ups in the digital era, search engine optimization is very important. Smart entrepreneurs know how to use search engine optimization as a part of marketing tools, how to improve Google's search rankings, and how to conduct research on unfamiliar foreign languages SEO website optimization , and most importantly, this is not difficult!

Scott Gerber, founder of Young Entrepreneurs Association, has been committed to cultivating entrepreneurship for years（ Beijing website construction ）To provide young entrepreneurs with a series of tools, consultants and resources to help them grow and develop at all stages. Now, young entrepreneurs under his guidance will share 13 tips on how enterprises can improve SEO search results.

1. Establish Evergreen content (Colin Wright, author of Exile Lifestyle, a travel life blog)

You will want your content to rank first in various keywords or words（ Beijing website production ）, so you must first have high-quality and authoritative content. The best way is to make sure that the content you create is permanent, rather than following trends or seeing and losing content. So start building content that people will want to see ten years later! In this way, you can get the traffic connected by keywords in the whole decade.

2. Check your online files on the network: Logan Lenz, founder of Web 2.0 marketing company Endagon

Take a moment to check whether every online file about company introduction on the network is out of date? Has the web address changed? Each of these files may have no significant impact on Google's algorithm, but when you have a dozen accounts on the network, the results may be unexpected.

3. Imagine every way your customers might enter the search engine - Nathalie Lussier, an online enterprise integration consultant

Imagine every word your target customers might enter on Google, and verify your ideas from Google's free keyword tool. Remember, 25% of the keywords have never been input, but you must find out the popular keywords with low competition, and then write the content of related topics specifically for the keywords, and try to optimize it.

4. Hiring experts: Anthony Saladino, founder of Kitchen Cabinet Kings, an online kitchen furniture website

I suggest hiring search engine optimization companies or experts to develop effective strategies to improve keyword ranking. Google's new algorithm Panda, launched in February 2011, makes it harder for the search results of products to rank first. Therefore, I suggest outsourcing to experts to find individuals or companies with good performance and review the report every two weeks.

5. Be a guest writer: Ben Lang, founder of MySchoolHelp, a campus note sharing website

I started as a guest writer and published guest articles for other related websites. Blogs like fresh content, and you can get a good way to build links and promote Google's ranking.

6. The content is Wang, and the link is later: Warren Jolly, founder of affiliate media Inc., a marketing company

The establishment of good content is absolutely critical to how to rank first in Google, but the establishment of links is more important. Google loves links, especially those from relevant or authoritative websites. Therefore, it joins any relevant industry association that can be joined, publishes guest articles and links to your website, submits your website to any relevant directory, and adds more backlinks.

7. Release film: Ashley Bodi, founder of Business Beware

Movies are very important for business operators. They not only endow enterprises with unique personality, but also easily spread through the network utility, and let users link to your website. Create a great movie, and provide information that people want to share and watch repeatedly. The movie can now be released from one platform to multiple platforms, which will make Google search engine love you!

8. Make good use of the school website: Nick Friedman, founder of College Hunks Hauling Junk

The biggest secret of SEO is that when. edu's website connects to your website, it will bring you a better Google ranking. Go to contact the school units and find a reason for them to connect to your website, such as opening special internships

9. Be diligent in updating websites: Matt Wilson, founder of Young Entrepreneur Blog Under30CEO.com

The more you update your website, the more important Google will think it is. If you can post new content on your blog every day, Google will begin to regard your website as an important source of information, regardless of your keywords. As long as you publish one more article, you will have a chance to find more new search terms. Therefore, each article can make your website easier to find.

10. Use the correct keyword: Lauren Perkins, a professional skateboarder

Two effective ways to increase website SEO ranking are to tag articles and analyze keywords. You must make sure that your title is descriptive enough and choose the keywords people will search for. So think of yourself as a searcher first!

11. Avoid using Flash: Nathan Lustig, founder of digital password saving website Entrust

Many small businesses, especially restaurants or bars, use Flash on their websites because of aesthetic or cheap and fast factors. Although the website may look elegant, it will cause Google to fall behind in ranking. Quickly change your Flash website to WordPress or other platforms, and your search engine ranking will soar!

12. Make good use of local search: Andrew Saladino, founder of Just Bath Vanities website

Are you a local enterprise? Have you submitted your website to Google, Yahoo, Bing and other search engine directories? If not, please drop this article and start submitting your service to the directory! After my website simply fills in a few fields and submits them to local information, the traffic will grow rapidly. The future of search must be personalized local search results, but these precious files are often ignored.

13. Know exactly what people use to search: Trevor Mauch, founder of automation software Automize

The biggest mistake people often make in search optimization is that they are not very clear about how people actually input search engines to find your words. The simplest way is to go to Google's search home page, slowly type the first few words of your keywords, and then observe what the keywords Google suggests will be, and then use these exact keywords in the title of your page, which is what people want!