Fraud in the name of love, frequent one night stands, extramarital affairs and moral decay, as well as frequent negative news in the press, have caused the marriage website to encounter an unprecedented crisis of trust in the past six months. After learning from the bitter experience, Baihe, one of China's three major dating websites, finally announced that it would make a thorough change - that is, to do real name and identity authentication. "First, it will take three months for all members to do real name authentication, and the next step may also be to do academic certification, professional certification and marital status certification." Tian Fanjiang, CEO of Baihe.com, revealed in a recent interview with China Business News (Weibo).
Real name authentication is undoubtedly an insurance game. Previously, Baihe and other dating websites were "micro profit" based on a wide range of users. This profit model is based on a large number of registered active users and uses the profit method of "reading another user's letter once and spending 2 yuan". "We have also discussed internally whether this is a suicidal move." A Lily employee told reporters that the worst estimate was that half of the users might be lost.
A troublemaker?
Encountering cheating is a problem that almost every active user on the dating website has encountered.
Shang Yang (a pseudonym), the chairman of a company in his early 40s, has been registered on a dating website for less than a year. He has met nearly 20 female netizens. One time, a girl who had met two or three times called him to ask him to help pay the rent, and another time, a girl who had just met said that she hoped to get help with the down payment for buying a house. This made Shang Yang feel sad, and he gradually refused to meet online friends, but entrusted friends to help introduce his girlfriend.
The extortion and extortion based on money are easy to find, while the deception based on emotion and moral level is highly hidden and often difficult to find. A female netizen met a man who impressed her on a marriage website. After a year of dating, the girl found that the man not only had a family, but also had many women on the website at the same time.
"From the legal point of view, the marriage website is not responsible because it has made full risk notification. But from the social responsibility point of view, we just remind users to be smart and cautious, which is not enough," said Tian Fanjiang.
On the one hand, it is the condemnation of the moral category, and on the other hand, it is the drive of interests. From various chat rooms and online games to QQ 10 years ago to various emerging social networking sites, there are many people who know each other through the Internet, including many cases of being cheated. The rate of cyber crime is rising year by year, but no website is willing to take responsibility.
Tian Fanjiang believes that "marriage and love websites are a category subdivided from ordinary dating websites. Ordinary dating websites do not aim at marriage. Marriage and love are marriage oriented and exclusive. In addition, marriage oriented exchanges should eventually become reality."
Most of the entrepreneurial teams of Chinese dating websites understand this truth. Previously, many enterprises in the whole industry tried to improve the authenticity of registered users' information through various ways. Take Shiji Jiayuan (microblog) website, which was listed last year, as an example. It always emphasizes a serious friendship platform. Previously, it also designed a five-star certification membership standard in the website. Including voluntary identity authentication, mobile phone authentication, email authentication, video authentication, etc., to increase the seriousness and seriousness of registered members of the website. Lily website has also designed a set of registration test questions that can last up to 30 minutes, hoping to measure the seriousness of members. In addition, marriage websites often send group emails to members to remind them to keep clean and pay attention to online fraud or emotional cheats.
However, from past experience, these actions have little effect. "I believe that the vast majority of members are not cheats, but a cheater can send hundreds of emails a day, and this influence is amazing," said Tian Fanjiang. In addition, a considerable number of members are unwilling to disclose more real identities on the network for the purpose of protecting privacy - the real name authentication of Baihe will undoubtedly cause the loss of some members who pay attention to personal privacy.
