Pinterest website recommended traffic close to Twitter and Google (Tencent Technology pictures)

On February 2, Beijing time, Tencent Technology News (Wanxue) reported that, according to foreign media reports, a new survey result of content sharing company Shareaholic shows that Pinterest is now the website with the fastest growth in recommendation traffic. In fact, its recommendation traffic has been on a par with Twitter and Google.

The purpose of Pinterest website is to allow users to collect, sort out and share information they find on the network, such as information on furniture, clothing and food, and ultimately help their friends find new items or get new inspiration. At present, only invited users can visit Pinterest website.

In this study, Shareaholic gathered data from more than 200000 publishers with 260 million monthly independent visitors. The results show that the proportion of Pinterest's recommendation traffic in the total recommendation traffic has increased from 2.5% in December last year to 3.6% in January this year.

Just six months ago, Pinterest only had 0.17% of the recommended traffic. Now, its recommendation traffic has exceeded the total of Google+, MySpace, Reddit, YouTube and linkedIn, which is a great achievement for a website that only accepts invited users to visit. In fact, its recommendation traffic has been on a par with that of Twitter and Google, which accounted for 3.61% and 3.62% respectively. The largest traffic driver is still Facebook, which accounts for 26.4% of recommended traffic; Followed by social web recommendation engine StumbleUpon, recommendation traffic accounted for 5.07%.

According to the statistics of Experian Hitwise, a data marketing service company, in December, the number of visitors to Pinterest was 40 times that of six months ago, which is destined to make it the "tenth largest" social networking site. However, in the overly picky social network world, we don't know what will happen to Pinterest after it has passed the invitation stage.