DoNews, February 2 (reporter Xiang Mi) Recently, many media reported that the term "Tmall" was used by competitive ranking, pointing to a website selling shirts. In response, Haiejia (www.hyj. com), a website selling shirts, said in an exclusive interview with DoNews that the incident was purely coincidental. Haiejia did not maliciously use Baidu's bidding mechanism, let alone buy out the keyword "Tmall". "Tmall" is Taobao Mall. On January 11, 2012, Taobao Mall was officially renamed "Tmall". There is no structural adjustment between the renamed "Tmall" and the original one, but the name is changed. In the afternoon of January 31, Yan Qiao, the head of the public relations department of Alibaba's B2C platform "Tmall", posted on his microblog that the first result of Baidu's search for "Tmall" was "a website selling shirts", which had nothing to do with "Tmall". He questioned that the result was due to Baidu's competitive ranking.
After several media published articles questioning Baidu's bidding ranking, the above link has disappeared from Baidu's "Tmall" search results.
In response, the head of the public relations department of Haejia said in an exclusive interview with DoNews that the incident was purely coincidental. " Although Haie Family has done search engine optimization in Baidu, it has not maliciously used Baidu's bidding mechanism, nor bought out the keyword 'Tmall'. Haiejia has always regarded Tmall as a good partner, has an official flagship store in Tmall, and has achieved good results in the sales market of ironless shirts with Tmall. “
It is understood that Haejia is a B2C clothing brand, positioned as an "iron free shirt expert", and currently mainly engaged in men's clothing, pushing iron free shirts. (End)
