Dangdang pushed mobile book cover recognition (pictures of Tencent Technology)

On February 2, Tencent Technology News (Lotte) reported that Dangdang today officially announced the launch of the "book cover scanning" function on the mobile phone, that is, scanning the book cover with the mobile phone camera function can search for the book on Dangdang, which is another move after the mobile phone client pictorial function of Dangdang.

It is understood that Dangdang is not the first to launch this function. Other e-commerce companies have also launched this function, but the recognition rate is not high because there are too few categories of books sold. Dangdang, which started with books, has 600000 kinds of books. The head of Dangdang's mobile client said that the scanning recognition rate of book covers on Dangdang could reach more than 98%.

The head of Dangdang mobile phone client said that the introduction of the "book cover recognition" function is a step forward in the concept of shopping anytime, anywhere. If "image recognition" can be realized technically in the future, you can even take a picture of it and place an order to buy it.

According to insiders, the growth rate of the domestic mobile shopping market has far exceeded that of traditional online shopping in recent years, and will show explosive growth in the next 3-5 years. This is also why domestic e-commerce companies have deployed mobile applications. The birth of new applications such as barcode scanning, cover scanning and mobile payment will gradually enrich the mobile shopping experience.