Group buying websites have the characteristics of low construction threshold, direct cash flow and more dependence on offline resources, which enables a large number of small and medium-sized websites to quickly enter or transform into the group buying field. However, the biggest bottleneck of group purchase network is product homogeneity and capital shortage. To overcome the crisis, we need to dig deep into the market business, find high-quality merchants to cooperate, and find venture capital to inject capital to solve the capital problem. Experts believe that the shuffle of group buying websites in 2012 is taking place and will continue, and this process will last at least one and a half years. On the one hand, the bankruptcy of group buying enterprises will help alleviate the excessive competition in the industry, help group buying enterprises get rid of simple price competition and turn to enhance user experience. At present, group purchase consumption is concentrated in the first and second tier cities, while the third and fourth tier cities are still in a wait-and-see state. The third and fourth tier cities are also expected to become new spaces for future group purchase market growth.
