What does Tmall look like? After Taobao Mall changed its name to "Tmall", it launched online solicitation around the design of Tmall logo. Unexpectedly, it was spoofed by netizens. A large number of bizarre designs, such as the winged panda, the black cat police chief, the winged tiger, and the cat tattoo, have attracted netizens to tease that the designer was sent by Tmall's competitors to make trouble. In this regard, Tmall is calm and welcomes netizens to contribute more ideas.
The image of a cat with wings has the highest repetition rate
Since Tmall sent out a hero post on January 11, promising to win 600000 prizes and invite the world's best players to participate in the design of Tmall logo and mascot, nearly 2000 design works have been received. However, according to some works published on the Internet, there are many spoofs made by netizens.
Tmall, because of the word "heaven", many netizens automatically associate it with cats in the sky and angel cats. Therefore, among the published works, the image of cats with a pair of wings is the most common, becoming the design with the highest repetition rate at present.
Some designers even got rid of Tmall's thinking that Tmall must be a cat, and moved out ready-made images such as Kung Fu Panda, Junjie (Bomeigou), Doraemon, etc. However, this act of borrowing flowers and offering Buddhas was denounced by netizens as jerry building.
Remarkable design is satirized as "the competitors make trouble"
Of course, not everyone chose the cat image when designing. A netizen called "Bull Tech Man" designed a string of color bar codes with originality. According to him, this group of color bar codes actually have a moral meaning.
"The 26 colored vertical bars are the sum of Tmall's 15 strokes of Chinese characters and TMALL's 11 strokes of English characters, indicating that the products are all inclusive and diverse." Although the designer's design concept sounds quite meaningful, netizens still teased him relentlessly: "Why is it so like a TV stop signal picture when I was young?"
The most mischievous thing was that someone took pictures and uploaded cat tattoos on his body. The design is very beautiful and praised by netizens, but as a website logo design, netizens think it lacks competitiveness. As for a picture of a cat, which is only a child's graffiti level, the netizen Lei De said directly: "You are sent by a competitor to make trouble.".
Tmall expresses calm after being teased
The spoof design attracted countless onlookers. To Tmall President Zhang Yong He said: "We are very calm. No one knows what Tmall will look like. We welcome netizens to come up with new ideas and describe their own 'Tmall'.".
When talking about why the website logo design did not give priority to professional teams and used the way of private collection, Zhang Yong believed that the largest online shopping consumer group in China had the most say. "They often shop at Tmall and will certainly form their own understanding and impression. We hope to collect consumers' views, suggestions and good ideas from the folk."
