How can the article be written to be more conducive to search engine optimization? Many webmasters just collect articles mechanically; Some of the collected articles were published on their own websites after being pseudo original, which led to the lack of readability of the articles. For a long time, the inclusion, ranking and weight of the websites did not go up. However, the website content is not only for users, but also for search engines. So how should website article content be written to search engines? Xiao Bian takes Hunan Tui as an example to talk about his own views on this point.

We know that the ranking of website keywords is closely related to the density, location, keyword font and other factors of keywords on our website. So how to grasp the keyword density? Generally speaking, a keyword density of 2% - 8% is appropriate, and many webmaster tools (webmaster's home, search outside, etc.) have prompts. For example, the webmaster's home is shown as follows:

The prompt "2% ≤ density ≤ 8%" appears above the arrow. Next, let's look at the location of the keywords. As shown in the figure above, the website has the keyword "Hunan SEO" in title, keywords and description, which we call "target keyword" and is also the main keyword of the website. The target keywords generally appear in the title, keyword, description and body, and have a relatively stable search volume in the search engine. The website content is mainly described around the target keywords. Next, I will introduce the density and location of keywords in the text.

First, it is suggested that the number of keywords in the body should be less than 3, and the content of the article should be expanded around secondary keywords.

Secondly, the keywords should not appear too concentrated and dense in the body, which can effectively prevent the search engine from thinking that the website uses keywords to stack up as bi demotion rights.

Moreover, the keywords in the web page can be in bold, italic or placed in H1 or H2 of the web page.

Fourth, sometimes certain keywords can be linked to authoritative websites, which can make the search engine think that the content of the page is authoritative and accurate, and also make the search engine understand the keywords and content of the page more clearly.

Here, I remind all webmasters again that the content of the website is not only for users, but also for search engines. If it is just for the user's experience, such as using a large number of pictures and Flash, the website keyword is not clear, which satisfies users but ignores search engines, then the ranking and weight of the website will be difficult to go up. According to the content mentioned above, the following seven points are summarized:

1、 The website keyword density is generally controlled at 2% - 8%;

2、 Site target keywords should appear in title, keywords, and description;

3、 Website keywords should appear within 3 times in the body;

4、 The keywords in the body should not be too concentrated, and the content of the body should be described around the keywords;

5、 The keywords in the body should be in bold, bold, italic and other fonts, such as Hunan SEO;

6、 It is recommended to embed keywords in H1 tags;

7、 Properly linking some keywords to authoritative websites can make search engines more clear about web content and keywords, and increase the authority of web content.