Different enterprise stations or personal blogs face different users (that is, different audiences), and different user groups directly bring different needs. No matter what needs, the keyword construction of early websites is a very important link and strategy. A good keyword strategy allows us to take the lead in later development, And it is also very beneficial to steadily improve the conversion rate. Today, I will discuss the keyword strategy of SEO trilogy with you.
1、 Find the main keyword (strategic word). The traffic source of small websites or small enterprise stations is usually the home page. For example, my printer enterprise station is mainly the traffic from the home page, accounting for more than 80%. The keywords are also the words "printer" and "printer consumables" that I set at the initial stage. For a small and medium-sized enterprise station, the selection of the home page is the most critical and relatively easy, For some large enterprise stations or platform websites, it is certainly not enough to rely on only one home page for traffic, so the main search traffic of large websites will not focus on the keywords on the home page, but a large number of strategic words will drive the traffic accumulation of long tail words. At the same time, a rich and expanding strategic word will greatly enhance the image of the website, It gives users a sense of trust and reliability. The selection of main keywords should be kept in mind. In today's competitive society, more professional will lead to a larger market.
2、 Find more long tail keywords. After the establishment of main keywords and the selection of strategic words, we have a certain grasp of the users and their needs. What we need to do now is to continue to accumulate. Constantly study users' search habits, discover and count what words users generally like to search for, and also think from the user's perspective (transposition) to discover key words. In this process, you can use many long tail keyword tools on the Internet to find, study Baidu Fengyun List, and regularly check Baidu related search to judge and fine tune. The development of an enterprise station will rely more on the continuous construction of long tail words, grasp more customers, and let the flow roll in, which is the basis for long-term sustainable development.
3、 Arrange the website structure according to user needs. Just like the best talent needs space, the best content in a website may be buried if it does not have a very eye-catching and unique layout. What we need to do is to determine the website structure based on keyword analysis, which not only conforms to the weight distribution principle of search engines, but also conforms to the user's habit of searching and viewing content, Show more of the best to users, and only by retaining users can conversion rate be generated. Classify the words we search for, formulate the website structure, formulate a page for each keyword, and standardize the URL of the inner page, so that our long tailed words will be steadily improved and developed under the continuous accumulation of external links and content fine-tuning in the future.
Fusheng has always felt that the development of a website is not only dependent on keywords and content structure, but also on the support of users in the later stage, to cultivate a stable customer source of his website, and to get more suggestions from users to improve every detail. After all, as SEOER, we can do limited keywords, and the power of users is endless, to obtain user support, So the potential is unlimited. At least, we will not fall behind and worry about the ups and downs of the ranking every day. Finally, I hope you can do better on the website, get more traffic and more stable conversion rate.
