Hello, I'm Kiness from Hunan. Today's brief introduction is about how to analyze websites, mainly from four aspects: website strategy, website directory, url path and page elements. First of all, you webmaster friends can refer to this website for comparative analysis. In the following section, a comprehensive query map of this website will be attached for your reference. The figure is as follows:
Please see the domain name and snapshot of the website. The domain name is created for 23 days, and the snapshot is taken on the same day. Next, we attach a keyword ranking chart. Because the results of the query tool are not real-time results, they are not necessarily accurate. As follows:
Although these keyword indexes are not high, it is still very difficult for a new station to be on the home page within 20 days after its launch. Next, I will analyze it from four aspects.
1、 Website strategy
Here, I mainly talk about keyword positioning. Before the website goes online, you must determine the strategy of the website and the market the website faces. The market promoted by Hunan is very clear, mainly facing Hunan Province. Careful webmasters can find the keywords of various cities in Hunan at the bottom of the website page, such as "Changsha SEO, Xiangtan SEO, Zhuzhou SEO, Yueyang SEO, etc.". In addition, you can use CHINAZ tool to query. Most of these keywords on the website are between 30 and 50, some even within 20.
2、 Directory of website
How to set the website directory? From the perspective of search engine optimization, the directory name and directory folder settings should be closely related to the website page theme! Here we will look at the directory names of all columns in the navigation of this site. The SEO profile corresponds to "/jianjie"; The service item corresponds to "/fuwu"; "/xuexi" for SEO Academy; SEO experience corresponds to "/jingyan", etc.
3、 URL path optimization
The URL path optimization actually includes the setting of the second directory folder, but here we mainly talk about other aspects.
1. Whether the website has completed 301 redirect, 404 error pages and 503 pages;
2. Whether the website url is pseudo static;
3. Whether the website has prepared the robots.txt document;
4. Whether there are duplicate contents, titles, etc. in the website;
5. Whether the external links of the website are extensive;
6. If there are dead links on the website, you can use chinaz's dead link tool to check.
4、 Page Element
A short time ago, I wrote an article about "Talking about who should see the website content?", which mentioned that the website is not only for users, but also for search engines! Interested webmaster friends can go to Xiaobian's Hunan Twitter website to see the original. Here, I mainly talk about three points: picture optimization (whether to add ALT tags); Try to use less flash and framework calls; There should be no more than 3 JS codes on the home page.
