Beijing website constructionCompany Shangpin China: everyone knows that the better the weight of a website, the better the quality of the links exchanged, which is alsoSEO website optimizationA routine of.However, for some new sites just entering the industry, how should we exchange high-quality and appropriate friendship links?I believe this is a lot of webmasters(Website production)They all want to get an answer, and there are many webmasters who are confused about this. They always exchange many undesirable friendship link sites unintentionally, and the results can be imagined that they must be killed by the search engine.Today, the author makes some conclusions about this, hoping to help webmasters.
(1) Do not make some cross links.
In some groups where links are exchanged, there are always some webmasters who will send some "cross link" messages, such as "use our site www.name2012.com to link to his B site, and his A site to link to our site".However, in fact, its real meaning is to guide the weight of station B, not station A, which is mainly to develop station B. Station A is just a link factory. Usually, such a site is the site that the other party has given up, so if we want to develop for a long time, such a site is very undesirable.
(2) The number of exported friendship links of the other party.
In the friendship link group, in addition to the above, I often receive the message from some webmasters, "My site is old, how many PR are there? How can I make a friendship with your site?" If you are a new webmaster at this time, you may be very happy, because your site PR does not even have 1, you can make friendship links with sites as high as PR,I thought I made it.But at this time, we should pay more attention to the number of exported links of each other. For example, if the number of exported links of a site with PR of 3 is more than 40, it will be difficult to guide the weight to us when making friendship links with us.
(3) Only similar sites are selected for exchange.
For any website, whether it is a common old site or a new site just startingWhen we usually exchange friendship links, one rule we must follow is that similar sites are paramount.However, for new sites that are difficult to find high-quality and appropriate friendship links, they often exchange links regardless of category. However, in fact, there are many friendship links among different types of sites, which will not benefit our site's current and future ranking, unless it is a one-way pointing link.
(4) For the replacement of friendship links.
Most of the time, with the development of our website, the weight is constantly increasing, and some of the friendship links we have made before often cannot meet our needs in terms of quality at this time, so we cannot say "equal links", so at this time we will replace some friendship links, only in this way can we exchange for better friendship links.According to the author's own experience, it is recommended that webmasters eliminate those links that are slow in snapshots, or have low weight, and whose home page is not the first, and replace them in an orderly manner, not too many at one time.
(5) Insight into the quality of the website.
Many webmasters, when making friendship links, usually measure whether the other party is a high-quality site only by the other party's collection and PR value, because they know that making friendship links should also pay attention to a so-called "door to door", and those old sites with high weight will not find you a new site just launched to do friendship, unless they say there is friendship.So our new website should pay more attention to the development potential of the other website when exchanging friendship links. How about the current site quality, whether the optimization method of the other webmaster is reasonable, and whether the external chain construction is extensive to judge the quality potential of the weight, so as to consider whether to make friendship links with its site.
(6) New stations should also guard against fraudulent links.
With the development of the Internet, various cheating techniques are emerging in endlessly, and friendship links are no exception, so webmasters have to take precautions against them. For some frequently used cheating techniques, such as robots.txt shielding, link jumping, etc., the author is not much in introducing here, because there are many articles focusing on this topic on the Internet.But usually when we use some webmaster tools to query friendship links, many of them can be detected, so we'd better check the website friendship links regularly.