Beijing website construction The company is good at products in China: when we choose the keywords, we often start to arrange the keywords accordingly. The keyword layout is also very simple. The main keyword is selected for the home page. For example, the main keywords on the home page of the enterprise station are generally the company name and main products. Select secondary keywords in the category directory. For example, our company does Website production The secondary keywords of the industry are basically the specific types of services, such as Beijing website production This is a secondary keyword. The content page keyword is a well-known long tail keyword. Its existence is a supplement to the service, such as describing the function of the service and how to use this type. Long tail keywords can effectively attract visitors and increase the base of user orders. The three keywords are coordinated to improve the PV and IP of the site as well as the UV, which is what we call the conversion rate.

  1、 Long tail keywords, such as leaves of a tree

The existence of leaves makes the whole tree vigorous. The role of long tail keywords for an enterprise site is like it allows more and more attention to your store. As for whether to buy something or not, it also depends on the charm of secondary keywords and main keywords. The competitiveness of long tail keywords is the smallest among the three, and the number is also the largest. The layout of long tail keywords is on the content page. It helps the secondary keywords and primary keywords, and at the same time, it also makes buyers know more about the product. Therefore, as an enterprise site, we must let the leaves flourish, decorate the branches and trunk, and let the three coordinate to improve the UV of the site.

2、 Main keywords, such as the trunk of a tree

Entrepreneur keywords are the core of a site, such as the company name. The promotion of this keyword is better than SEO optimization. We know the importance of the trunk to the tree, and the main keyword is like the core part of the enterprise site, where the soul lies. The layout of the main keyword is also very simple, which basically appears in the title position of the website home page.

3、 Secondary key words such as branches of a tree

A branch is an extension of a trunk. It grows on the trunk. The same is true for the secondary keyword, which is an extension of the main keyword. For an enterprise, the main key words are divided into industries, and the secondary key words are various types of products, so the specific products are targeted to specific buyers. As for the secondary keyword layout, it is generally allocated to the category directory. For search engines, this is a place with high weight. The internal chain and breadcrumb navigation of a site usually link to the category directory. Therefore, the secondary keyword has advantages over the main keyword in optimization.

These three keyword layouts are very useful for optimizing the architecture of enterprise sites. This article is from Beijing Website Construction Company Shangpin China（ //ihucc.com/ )