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How to deal with the adjustment of Baidu algorithm

Date:2013-03-14 Source: Shangpin China Type: website encyclopedia
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Beijing website construction Company Shangpin China: Many webmasters should have experienced it personally. Baidu has been constantly updating and experimenting with new algorithms after the Spring Festival, including many stations with stable rankings before( Website production )In this update, all of them were mercilessly lost. So for this major adjustment of Baidu, I summarized the following points based on my own personal practice, hoping to enlighten webmasters.

        1. The outer chain is still the sharp weapon of SEO. The stable outer chain is the magic weapon to win

In particular, some paid external links, such as some authoritative stations or portal stations and local news stations, are increasingly recognized by Baidu and have a high weight, but relatively speaking, the friendship links bought tend to weaken, while the free external links, such as blogs and forums, also have a lower weight, while the external links of B2B stations, such as shops, have a rising trend, It shows that Baidu is more important for the website weight transmission of the external chain and the stability of the external chain itself, so our external chain construction should also be transferred.

   2. Stable old stations remain strong, and the weight transfer of old domain names continues to be effective

For webmasters, it is hard to find those old websites that have been persisting in the Baidu algorithm update. They still maintain a stable ranking and inclusion, basically unchanged, and the weight of the old domain names will continue to be transferred even if they are republished or transformed into other industries. Here you can see some well ranked Taobao guest sites and some private service sites, Many of them quickly improved their ranking by using old domain names with high weight, inheriting the weight of old domain names, so that later optimization can get twice the result with half the effort.

   3. The user experience of the website is becoming more and more important to Baidu's website marketing

From the thumb recommendation of the snapshot since the beginning of this year, Baidu has become more and more concerned about the opinions of netizens, which means that Baidu algorithm adjustment also pays more and more attention to user experience. Websites with high stickiness and shared websites by users will be given more and more weight by Baidu, which also makes us sure to add the course of website marketing in the future, How to use the website to retain customers, how to enable customers to visit our pages more, and how to provide users with the most valuable information are the development direction of our website.

In general, the Baidu algorithm adjustment and update since 2012, for most webmasters, are both opportunities and risks. If you can keep up with the pace of Baidu's adjustment, you will be the final winner. Compared with some webmasters who used to win by speculation, they will certainly fall after this adjustment. So, 2012, We do seo or take the road of white hat optimization, so that our station will stay in youth forever.

This article was published on Beijing website production Company Shangpin China //ihucc.com/


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