Marketing strategy of the Internet: entering the country Beijing website constructionThe company still sells products in China: there are many conversations mainly around the blog about inbound marketing.As a strategy, inbound tourism marketing is plain and simple rock.It's easy to haveWebsite productionThe best way to market your business.The problem is that few people are too lazy to explain what entry mrketing is to give you any primer, and how to do this - so this is what I plan to do now.
First of all, the definition of entry: marketing is connected to content marketing, social media marketing, search engine optimization (from my article What is the entry market).
A big step forward, further, inbound marketing is all about turning itself into an undisputed authority in your market.It will soon be recognized by the vast majority of people in your market. People will literally queue up with you and more than anyone else. At the same time, you charge many times more than anyone else.
External marketing advertising.The problem is that anyone can call the shots and say that almost anything they want, as long as they have money to advertise.
However, after gaining attention in the added world, I will show how (and why) it is that people do not believe advertisers or advertisements.I also pay little attention to how to talk.External marketing tries to stand in the crowd, in people's screams, "pay attention to me", they really do not want to do any sort.
It's like trying to convince others that they hate green eggs and ham, just trying to bite.While doing so may work in children's stories, in real life it requires tremendous effort and expenditure - and many times that is not worth it.
However, the advantage of external marketing is that you can place your advertising orders, which is it.This will run on its own without having to make any more effort.
Let's turn it around.Visiting marketing deserves attention.This is where you become an undisputed authority in your market.People listen to what you have to say, buy what you have to sell, because they want, not because you convince them, they should.
Inbound marketing will get you more customers and they will spend more - at the same time, you are not really spending any money on all your marketing efforts.
However, this way to sell their own prices do not come.Marketing this way requires time and effort, each small.To become an authority in your market means to prove your professional knowledge every day.This means putting yourself and helping your market.This means explaining the differences with other products and how to make the best use of things or do them.As I said, it means that you help your market and often do so.
Creating great content is to help your market. It is posted to your blog, and then shared through every social network. You can (Facebook, Google+, Twitter, Pinterest, Quora, etc.).
However, this is not simple content creation;It creates great content.This means that the creation is all on YouTube, and put your blog, as well as text blog posts and videos.
Now, the means of "great content" have changed from one market to the next.In summary, however, this means answering every customer's question and placing it on your blog for your customers and potential customers.This means teaching about things that they should know (but don't know to ask), traps to avoid your market.
Again, you need to create content as text and video.
In many markets, Google and Bing will see you constantly posting to your blog to build authoritative websites for your market, helping you generate overwhelming top search rankings.This will further establish your position as a top expert in your market.It will also give you a lion's share of traffic, so sell.
The reason for this is that most purchases and research begin.The person who helps answers the question and makes the customer make the purchase decision easily, and the person who most of them will buy will find out.
You can see that your profits are rising thanks to the "perfect storm:" At the same time, you increase your profits, reduce advertising spending and more and more customers and greater respect from other players in the market.