How Blogs Survive Don't underestimate the value of blogs_Chang ping China focuses on high quality website construction

Beijing website construction Company Shangpin China: Is your blog still updated? Every time you open Google Reader, you will find that there are only a few well-known blogs that can be updated consistently（ Website production ）, and the update speed is gradually slowing down. In addition, a large number of blogs have been interrupted or even over updated. Why does this situation come into being? How can blog survive?

The day before yesterday, I watched a program introducing food abroad. The main character was a professional blogger. Every day, the number of blog visitors exceeded 7000, and I had a strong interaction with visitors! In fact, this is the high level of blogging. Now, how many people can make a living by blogging?

Should we think calmly at this time? Maybe we ignored the real value of blog from the beginning!

Blogs must first have the conditions for survival if they want to survive. In fact, they can earn the corresponding money so that they can have the motivation to persist. Of course, we can't deny that blogs exist purely by interest. I still remember that when the blog was just popular in China, there were many professional blog operators, which are hardly heard now, and some blogs operated by portal websites are also squeezed by new products such as microblog. Playing blog on these platforms is mostly entertainment, and those who really want to make money through blog are basically engaged in independent blog.

The so-called independent blog is to have its own domain name and set up the blog on its own space or server. Because the domain name and space have costs, and in addition, building and maintaining the blog also requires some technology, so playing independent blog is relatively intentional. The following contents are for independent blogs, so I won't say more.

It is difficult to run a blog. The whole process from domain name space to blog building, templates, articles, promotion and profitability is long and arduous, which can better explain why many blogs fall before they become profitable.

Some people compare blog operation to company operation. I agree with them, but this is the case. In this regard, many bloggers began to break their personal ideas and began to accept contributions, but the effect was not very obvious. We have to admit that if the blog is a successful team operation, it can improve a lot, but it will also encounter more problems.

The difficult survival of blogs is mainly reflected in the limited personal energy, the inability to provide particularly valuable content, the bias of article content to personal views, the inability to keep updating, and the difficulty of making profits on a small scale.

Although the existence of Google Adsense and other alliances can help blogs earn some money to a certain extent, how many can survive by advertising? I see many bloggers complain that they can't even earn $100 a year. If the cost of space and domain names cannot be paid back, it will be a big loss, not to mention the time and energy invested in computing.

I have considered such a problem before: blog joint operation to establish a blog community. It is bound to be difficult for a single blog to succeed, but the success probability of many blogs is greater when they are combined. In addition, the interaction between blogs can also expand the effect and enlarge the value of traffic.

I learned such information from Adsense's Chinese blog the day before yesterday:

"Many publishers have asked us whether it is possible to place advertisement codes of multiple publishers on the same page or website. This is not a rare demand. For example, two AdSense publishers manage a website together and want to display their advertisements at the same time; Another example is that a website owner also hosts content and advertisements from other publishers, and hosts them on the same page as his own content and advertisements.

To this, our answer is: Yes, we do allow this practice. However, before doing so, you need to keep in mind the following important considerations... Visit the official website for more content "

This is really good news, because this problem solves the problem of co managing a blog to generate revenue. In addition, the Datafeeder Random Ads plug-in I recommended last time is better for average display of advertising!

There are many ways of cooperation between blogs, the simplest of which is friendship links. The articles introduce each other, exchange advertising positions, and even exchange rss widgets on the right side of the blog. Many people may not notice this function, and the effect is particularly good!

Blogs can reflect their value when they form a scale. Recently, I paid attention to an advertising community about blogs called Nafoneng. You can log on to the official website to learn about the introduction (entrepreneurial stories of two young people). Their model is to gather blogs into a scale and then receive advertisements. Because of the huge blog support, negotiations are better. Existing advertisers include Citibank Nokia, Sony, P&G, Nike, Nestle and other international well-known brands.

This article was published on Beijing website production Company Shangpin China //ihucc.com/

How Blogs Survive Don't Underestimate the Value of Blogs

Date：2013-04-12 Source: Shangpin China Type: website encyclopedia
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