Beijing website constructionCompany Shangpin China: I saw a website of wedding photography when I was looking for information on the website today, and his ranking fluctuated quite unintentionally.After 10 minutes of analysis, it was found that his website had a fatal defect. Even if he fell off after the first two days, the reason was that he made wedding photography an article station.From the perspective of users, what is the customer's demand for wedding photography?Of course, it depends on the price and cases. Few users have come to see your article, right?So today we need to talk to DaWebsite productionYour website can have a foothold on the network for a long time if you set up your website correctly.
1、 For the policy problem of internal chain setting, we need to satisfy the user first and then the search engine
The wedding photography station should add a link to the picture and add its own company's watermark on the picture so as to prevent piracy and promote itself.The wedding photography station should not work hard on words but on pictures.A link on the text may not be clicked by many people. If a link is added to an image, users will click when they see the image.This one is opposite to the above one, but its meaning is similar. If you have anchor text, you must add a picture.
2、 Control of inner chain
What should we set for the control of the internal chain?The internal chain is the quantity control of the internal pages. I mainly talk about the quantity control of the internal pages. Many people generally do not know how many internal chains to make in each station, and how many internal chains to make in which station is appropriate?All these need our consideration.In SEO, it is necessary to know how many internal links each industry station should do. In fact, there is no standard that should be determined according to the content and quality of the website.If you provide an image address, be sure to provide an anchor text link address.Some people will ask whether the internal chain is repeated in this way?In fact, it is difficult for spiders to understand the content of the picture.Alt only has the function of annotation, not voting.Having pictures without words is the biggest mistake.
3、 Misunderstanding of inner link operation of image websites
(1) The anchor text keyword strategy in the chain is wrong. Many wedding photography stations do not do long tail keywords at all.Basically, it is a keyword created by oneself.The words below the pictures on these websites are lecherous men and women, the girls we loved in those years, falling in love with Wall Street, etc. There is only one picture link without text link inside.Isn't that a waste of voting rights?Even if you put these keywords on your website, people come in to see your price and works, not movies.You can go to see the recommendation link of Taobao is usually a product image with text link at the bottom.These websites focus on their own keywords and never consider search engines, let alone user experience.
(2) The number of internal links should be set. Try to keep the number of links in the photo station as small as possible, and keep it within 6. Only 4 links should be placed at the bottom.Only 1-2 are recommended in the right column of the inner page.The pictures at the bottom recommend the most relevant products or pictures.Products are attractive only if they are similar.There are no recent ones. We can find some related ones.Users of general product stations and photo stations are confused.A girl went to a shoe store to buy shoes. She saw if there were more choices for several shoes.If she only values one item, then the purpose of her choice is very clear.We have no choice if we recommend more or less.Then the number of article recommendations is appropriate. I personally think the less the better, the better not to exceed 10.We should provide the most relevant and focused content.
(3) The internal chain of the photo station is set up. Some images without anchor text waste the right of images greatly. They meet the needs of users and do not meet the experience of search engines.On the contrary, there is only anchor text without pictures, which is even more serious.Without users, your website will be of little value.Sometimes, when a user wants to shut down your website and suddenly sees a very eye-catching picture, he will click to open it.Does this increase the PV of the website.