Baidu's bidding strategy is half thinking and half focusing _Shang ping China focuses on high quality website construction

Beijing website construction Shangpin China (ihucc.com): When you are bidding for Baidu——

If the bidding account somehow burns thousands of yuan a day without turnover

If there are valuable visitors to the bidding account

If the trading volume of the bidding account fails to break the deadlock

If the bidding fee for the primary keyword of the bidding account is more than 20 yuan

Why is keyword bid higher than others and still behind?

Wait, wait, wait

Baidu has occupied nearly 80% of the market share of China's search market. Baidu search before shopping has become a habit for consumers to shop online. Therefore, we should optimize our Baidu bidding process according to the process of consumers searching and shopping through Baidu.

It is not just a matter of optimizing a few keywords and setting a few settings, but also a matter of reviewing and optimizing the bidding process from a macro perspective.

Consumers can search for relevant keywords, click on promotion information, enter the enterprise website, and communicate with customer service on the website to finally clinch a deal. This is a simple and perfect transaction process. In fact, the simpler it is, the easier it is to ignore it.

Have you ever thought about the key factors that can improve our turnover?

Imagine that if consumers search for any keywords related to our products (services), our website can display them at the lowest price?

This involves keywords, creativity, advertising units, advertising plans, and data analysis.

For example:

Has the advertising plan shut down the content network?

Does the advertising plan set the region and time?

Is the creativity of advertising attractive?

Have you conducted data analysis? What keywords waste our advertising expenses?

Here are just a few points.

2. If our product promotion information is very attractive in consumer search results, are consumers more willing to click to enter? Only when the click rate increases will we have a chance to close a deal. How can we talk about the turnover rate when no one enters the website.

There are two key points of creativity, one is the title, and the other is elaboration. Attractiveness is very important. Write the title according to the internal needs and aspirations of potential customers.

For example, when a potential customer with gray nails searches, his real idea is to find a product that can cure gray nails. If your idea is:

Xx 8 Days Talk to Grey Nail 88~~

Xx solves the problem of onychomycosis in an all-round way. It only takes 8 days and the effect is visible. What are you still hesitant about?

So is he excited to catch the straw?

Another point is that as long as the creative click rate increases, the keyword click rate can be improved. Only by increasing the click rate of keywords can the click price of keywords be reduced. This is a virtuous circle.

If consumers enter our website and our website can give them enough trust and remove their guard, then they can have the desire to buy.

If our customer service is very professional and our ability to facilitate the transaction is strong when consumers conduct customer service consultation, the probability of a transaction will be very high. Therefore, it is very important to improve customer service ability, which is the key to directly generate transactions.

After consumers become our customers, have you ever thought about their secondary sales? Establish customer database and carry out targeted back-end marketing.

6. Even if the consumer has not clinched a deal, is there any way for the consumer to remember our website and our brand? If not, you can consider packaging a professional, elegant, free e-book, or providing free trial packs, free diagnostic services, etc. The sales will be carried out in two steps.

The key to Baidu's bidding is to solve the above problems.

It's OK to understand the problem.

This is a sublimation of thinking.

Of course, there is no specific operation technology.

In fact, when you understand the problem of thinking, many puzzles will be solved.

If you understand the direction, you will know where to apply force.

It will not exert force everywhere as before.

As Jobs once said, simple and focused.
This article was published on Beijing website production Company Shangpin China //ihucc.com/

Baidu's bidding strategy is half thinking and half focusing

Date：2013-04-17 Source: Shangpin China Type: website encyclopedia
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