Website keyword optimization page title optimization _Shang ping China focuses on high quality website construction

To sum up, I have said so much. In a word, user experience must be the first consideration when optimizing titl titles. When browsing the web page, pay attention to how the title of other people's pages is optimized, what is worth learning, and what needs to be corrected. As time goes by, I believe that I will be able to write excellent titl titles.

The optimization of the title plays an important role, seo Optimization in progress. Whether starting from the perspective of user experience or from the ranking effect of search engines, title title is the most important factor in page optimization. The author summarizes six aspects that should be paid attention to when optimizing titl titles:

① Position of titl title in the html source code of the page

Note that the position is mentioned here. It is not the position of the title in the display effect of the page, but the position of the title in the browser in the display effect is the title bar.

Some people are used to the HTML source code of the page< After the head>tag, write the code tag of the page. From the crawling habits of search engines, I suggest that the titl tag should follow the<head>tag, as follows:

<head>

Use website ranking optimization to improve enterprises Website production Keyword optimization ranking - Wuhan Jingtian Century</titl><title>professional Baidu optimization ranking service;

</head>

Don't even insert javascript code into it. It is very taboo to write many things in it. This makes it difficult for spiders to find the title of the page

The title content of all pages cannot be duplicate or similar

② , the entire website.

This is a big taboo in seo. This problem is most common in some small and medium-sized enterprise websites and primary and secondary school websites. In this way, users and spiders can't see the general content of the page through the title. The user experience is not good, and search engines don't like it.

You can customize the content of the title for each page. However, for larger websites, the workload is relatively large, so most of them are sequencers who need to consider keyword optimization when carrying out system programming. The product name, product class and website name are automatically generated and named as follows: small websites.

Website column titlColumn title name_site name

Detail page titl Page title content_column title website name

③ Title content should closely follow the main content of the page

In the early days of search engine optimization, seven or eight years ago. Many webmasters add some popular keywords to the titl content of the page to bring traffic, but these popular keywords have nothing to do with the page. With the intelligence of the search engine, they slowly begin to punish this practice

④ Grasp the number of words in the title

There is no limit to the number of words in the title of titl, but many webmaster tools suggest that I should exceed 80 Chinese characters, from the perspective of SEO technology. I don't know what the basis is.

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The whole title is very long. I used a page to test it. They are all composed of some very special and long keywords. After being included in the search engine, they search with the keywords in the front, middle and back of the long title. If you find the keyword you are searching for, the corresponding part will be displayed in the search results list, and the other parts that cannot be displayed will be replaced with ".

Baidu and googl search results can only display 30 Chinese characters. Therefore, we also found that. Personally, according to the needs of the page content, you can appropriately write the title a little longer, which is conducive to the increase of long tail keywords. Of course, it is better to ensure that the first 30 words are a whole sentence, otherwise, the user experience will be much worse after being truncated by "", and users will not like clicking

⑤ Titl title content should be concise, smooth and not stacked

Also ensure that the title is concise and smooth, and ensure that the theme keywords of the page are reflected outside the title. At the same time, try to keep your main keywords in front of the title.

The page is displayed. This is mainly from the user experience when the user searches for a keyword. And because the user has read your title for a long time without understanding the general idea of it, he or she gives up clicking to enter, thus losing traffic. This Baidu ranking optimization is also useless.

You should know that the user's eyes stay on the title for only 2 seconds, if your page ranks in the top five of the home page. Let the user understand the general idea of your title in 2 seconds, so as to decide whether to enter the page to check more.

⑥ Title content should be attractive

I think everyone has heard the word "headline party". It is mainly used to describe a friend who often goes to the forum for an article or a post. The title is very attractive. I really want to click on it to see what it is. After I can go in and see it, I feel that it is not the case. It is disappointing, so I call the person who posts the post the title party. Sometimes, the setting of the page title is a good way to improve the attractiveness of the title and attract clicks, just to master a degree.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Website keyword optimization page title optimization

Date：2013-06-21 Source: Shangpin China Type: website encyclopedia
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