On the other hand, on the one hand, ensure that the source of the external chain is related to the core keywords of the official website. You should leave your own website links, or long tail anchor text, or direct hyperlinks on websites with a higher weight than your own website, and columns related to your website. In short, you should not stick to the same pattern in terms of external chain construction! Diversity is the current mainstream! Many of the following sales oriented official websites have greatly improved the optimization effect of the sales oriented official website through the way of soft text external chain. The A5 soft text external chain has received widespread attention in the webmaster circle, because it can directly improve the optimization effect of the website!
CCTV has exposed a lot of suspected counterfeiting on luxury official websites. these ones here Website production These websites use a large number of advertisements to entice consumers to buy, but they have one common feature: SEO The level of optimization is very low, and the natural ranking is almost impossible to find, which brings opportunities for the official website to surpass these fake official websites. SEO optimization can highlight the characteristics of the brand. If the official website improves the natural ranking of the website through its own SEO optimization, it will certainly help consumers identify false official website advertisements, because the brand characteristics of the official website can be known through search, It ensures that consumers will not be cheated!
So in terms of website optimization, how can you improve the natural ranking of your official sales website? Because at present, most of the official product sales websites adopt the single page website building mode. It is obviously different from those large portal websites. At least in terms of website content construction, it saves a lot of manpower and material resources, and the structure of the website is also easier to optimize. The content optimization and external chain optimization of the single page sales official website I will focus on sharing below, hoping to help those authentic official websites!
Increase the content and text range: pictures cannot be abused.
It is very similar to Taobao Store. Many single page official sales websites almost adopt the form of full site pictures. However, this website with pictures of the whole site, although beautiful, is very conducive to the optimization of the website. The author has improved the capture rate of website content through the method of mixing pictures and text content. At the same time, the use of pictures is very cautious. It is only necessary to provide clear picture content, set the ALT attribute of pictures, and assist Baidu in collecting!
Drive core keyword 2 through the long tail: the selection of content keywords should be careful.
Generally, there is a core keyword, single page sales official website. If you sell a watch, the name of the brand watch is a keyword, but it is easy to have a serious problem, that is, many sales official websites have the same keywords, which is conducive to their own stand out, so I want to adapt these core keywords to derive some long tail keywords from the core keywords, In order to optimize these long tail keywords to Baidu's home page, and after the success of many long tail words optimization, the corresponding core keywords will also rise, and can also be promoted to the home page of the website!
Diversification is the right direction. Third, the external chain construction should improve the link quality.
The construction of the external chain is particularly important for the sales oriented official website. Because the space for content expansion is relatively limited, the main driving force for improving website optimization is the construction of the website's outer chain. On the one hand, the way of the outer chain is to improve the optimization effect of long tail words through the anchor text with a variety of long tail keywords, and improve the weight and ranking of these long tail words from time to time! But to do this, we must ensure the quality of the website's external chain. What kind of external chain quality can be considered high?
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
