A successful enterprise Website Design It must be able to perfectly combine the business needs of enterprises, network technology and the art design of web pages. Therefore, the establishment of enterprise websites requires not only software developers who are familiar with computer technology and network technology, but also business personnel and professional art designers.
In order to establish a website, an enterprise must make a good plan, that is, make an overall design of the website construction, including the positioning of website service objects and objectives, business model, website content design, selection of development tools, budget and schedule.
(1) Purpose of website establishment: This is the core issue of website planning. However, many enterprises ignore this point and only build websites for the purpose of building websites. The establishment of websites can have many purposes, such as publishing information, online transactions, information intermediaries, customer service, education and training. Different purposes have different ways of expression and techniques, as well as different ways to achieve them. Determining the purpose of a website is of great significance to the operation and development of the website. Especially for websites with large investment and long construction period. Therefore, enterprises must comprehensively consider their own business scope, development planning, capital status, technical level and other factors to determine the purpose of establishing websites, so as to provide help for the operation and management of enterprises.
(2) Determine the service object of the website: after determining the purpose and service field of the website, we should consider the object of the website, that is, the target market positioning of the website. For example, the customer's occupation, age, gender, region, cultural level, etc., the Internet eliminates the time and regional restrictions. Faced with such a large user group, enterprises must make appropriate choices to highlight the characteristics of the website, and define the service objects to facilitate the promotion and dissemination of the website. Many websites are quickly forgotten by users and submerged in the sea of websites because they do not provide special services for certain customer groups and lack stable customer groups.
(3) Planning website content: after determining the service objects of the website, we should start to plan the specific content of the website, set up the website's sections and columns, and then collect and organize various relevant materials around the theme of the website, striving to be rich in content, distinctive in characteristics and closely related to the theme. Generally speaking, websites can be divided into information type websites, business type websites, service type websites and comprehensive websites. Different types of websites provide different sections and blocks. Information type websites usually have columns such as enterprise profile, product introduction, service content and contact information. Business websites usually have columns such as online ordering, online payment and service mode; Service websites usually have various columns such as consultation, information search, member registration, etc. Comprehensive websites carry out a variety of businesses, including the previous businesses.
(4) Website technical solution: determine the technical solution of the website according to the purpose and function of the website, including whether to build the website by yourself or purchase the overall network service; Use Windows NT/2000, Linux or Unix operating system; Choose the system solution, whether to use the e-commerce solution provided by HP, IBM and other professional companies, or develop it yourself; Determine website security measures to prevent hacker and virus attacks, and relevant software such as ASP CGI. JSP development.
(5) Website budget: website construction is also subject to financial constraints. In a sense, the cost of website construction is not only the most concerned issue of enterprises, but also one of the key factors related to the success or failure of websites. Therefore, before building a website, a detailed list of all construction costs should be made according to the company's capital status and the website's development cycle, including market research fees, domain name registration fees, software and hardware purchase fees, and website development, publicity, maintenance and update fees.
