1、 Importance of privacy policy The website is the distribution center of online user information and the core organization of information processing. Personal data or information is the object of personal privacy. People are very concerned about how personal data are collected and used when they contact and use the network. Website production Users must be informed of the collection and use of their personal data and the rules. This is the problem to be solved by the website's privacy policy, which is directly related to whether users trust the website or not. Due to the different cultural backgrounds and laws of different countries, the protection procedures for privacy policies of websites in different countries are also different. The privacy protection system in China is still in its infancy, and there are no clear provisions on the specific operation level. In addition, people still have a low awareness of their own privacy, so many websites do not attach great importance to privacy policies. However, with the clarification of privacy protection rules in China and the improvement of personal privacy protection awareness, website privacy policy will become an indispensable system for websites.
2、 Nature of privacy policy
The privacy policy is essentially an agreement or contract between the website and users on the collection and use of personal data. Although it is usually formulated separately by the website, once the user logs in or registers, it means that the user agrees to the policy and is binding on the user. Of course, the privacy policy clearly violates the mandatory provisions of the law and deprives users of their personal basic rights, and is not binding on users. For users, the privacy policy allows them to know the use of their information by the website in advance. If it is beyond the scope of the policy, they can ask the website to stop using or even compensate. As for the website, it can take the opportunity of unilaterally formulating privacy terms to formulate rules conducive to itself and reduce the legal risks it may encounter in the future without violating the law. In short, with the privacy policy, there are rules that can be followed between websites and users.
3、 Basic framework of privacy policy
The privacy policy should generally include the following:
(1) The purpose of collecting information. Generally speaking, websites collect personal data to better meet the needs of users, such as providing personalized services according to personal preferences.
(2) Scope of information collection. Generally speaking, the scope of information collected by websites is limited to contact information, such as the basic information of user registration forms. If the website collects other user information specifically, it must be explained in the privacy policy.
(3) How to use the collected information. In the privacy policy, it should list how the website uses the collected personal information, and specify the way and means of use, such as sending personalized information, ensuring that it is not used to send spam, etc.
(4) Automate the use of information. Nowadays, websites are equipped with cookies or similar software to record users' browsing of the web. Cookies are helpful for users to browse. For example, they can prevent users from entering passwords repeatedly. However, if users cancel using cookies, they can still browse the web page.
(5) Transfer of information or sharing with others. Most websites will provide their own user information to business partners to share user information. This must be stated in the privacy policy.
(6) Security of personal information. The security measures taken by the website to ensure that the information is not improperly obtained and used by outsiders should be specified in the privacy policy.
(7) Users have the right to modify or correct their personal data. Generally speaking, users have the right to correct the wrong registration in the website database, and to delete outdated data or data that no longer want to be published, so as to maintain users' privacy.
(8) Public forums and comments. Forums and BBS are generally only for users' entertainment or communication needs, and websites generally do not collect any information from them. It is also important to make this clear in the policy.
(9) Complaints or contact information. The website should establish a complaint or feedback channel for users. When users' personal information is improperly used, they can contact the website to solve problems in time and prevent conflicts from intensifying.
