(1) Specify the type of website The positioning should first be clear Website production And on this basis, determine the nature of the site positioning and user positioning. According to different business entities, websites can be divided into government websites, commercial websites, enterprise websites, personal websites, etc. ① Government website. The main information provided by the government website includes functional business introduction, government announcement, laws and regulations, government news, industry and regional information and service guide. ② Business website. It refers to websites that engage in commercial activities on the Internet and earn profits. Commercial websites mainly provide e-commerce, news, online communities, e-mail and other services. Commercial websites include not only comprehensive portals, but also other forms of expression, such as Taobao, Dangdang and other websites engaged in online transactions. Sina, Sougu, NetEase, TOM, etc., which people often log on to, are typical comprehensive portals. Comprehensive portals generally provide online news, interactive entertainment, virtual communities, search, e-commerce, e-mail and other services. ③ Enterprise website. The enterprise website is to publicize and promote enterprises and provide customers with more timely and in place services. The main information provided by the enterprise website includes enterprise introduction, product/service introduction, enterprise news/news, after-sales service/technical support, industry news, recruitment information, friendship links, industry solutions, industry reports, etc. ④ Personal website. Compared with websites set up by institutions, personal websites are not restricted by organizations or interest groups, and have greater freedom and space. The main information provided by personal website includes BBS, entertainment, academic discussion, etc. 
This task involves portal websites in commercial websites, whose content services are mainly aimed at general netizens, providing them with comprehensive and general level information. It is embodied in each channel and column of the website, which should be analyzed in combination with the specific website.
(2) Clarify the positioning of columns
On the basis of clarifying the website type and positioning, it is also necessary to further clarify the positioning of columns. The positioning of different websites is different, which is also reflected in the setting and positioning of website columns. The positioning of website columns will directly affect the screening of network information. This task involves the Internet program of the Science and Technology Channel. From the perspective of program positioning, this program mainly provides Internet users with general information about the Internet. The actual operation should be analyzed in combination with specific columns.
(3) Determine the content and type of information provided by the column
The content and type of information provided by the column can be basically determined after the positioning of the website and the column is clarified. In terms of types, it includes academic, service, entertainment, software, education and news. The Internet column in this task is mainly about instant information about the Internet, that is, news about the Internet. Specifically, it includes the trends of domestic and foreign Internet companies, industry trends, the latest technology development, e-commerce, etc.
