The visual identity system of the website is closely related to the positioning of cis (corporate identity system), that is, the overall visual communication system is used to convey the overall image of the enterprise in an organized, planned, correct, accurate and fast manner, and runs through the business behavior of the enterprise. It can make the spirit, business strategy and other subjective content of the enterprise be conveyed to the internal enterprise and the public through visual communication, and make them have a consistent sense of identity or values of the enterprise.
CIS is divided into three parts: MI (mind identity), B1 (behavior identity) and VI (visual identity). MI, namely business philosophy, is the purpose of enterprise development and the fundamental basis for BI and VI; BI is specifically reflected in the establishment of the company's institutions, including internal and external activities, as well as management systems, staff rules, reward and punishment systems, etc; VI is an important means of expression of corporate visual image, namely visual identification system.
As a part of the overall cis, the website image must be taken into consideration when developing the cis, must represent the corporate image, and can brand the overall style of the website completely and deeply in the minds of visitors.
Nowadays, website image design has become one of the communication strategies of corporate image. Web page art design should be suitable for the industry characteristics of the enterprise and the background and composition of the main reader groups, use the powerful communication power of the visual image, reflect the enterprise image, enterprise spirit and business strategy, establish the website brand, and enhance the competitiveness of the enterprise. In the enterprise website design, Coca Cola, Sony, Ford and other international companies are all representatives of the successful introduction of CIS.
