The so-called marketing refers to the process of business activities aimed at meeting consumer demand and achieving enterprise goals, including a series of business activities related to the market, such as pre production market research, product development, after-sales service, consumer feedback, product target market selection, price, channel, promotion decision-making, etc. The essence of marketing is the currency exchange of products. Network marketing is marketing by modern means, which is a part of enterprise marketing. It must include the main content of enterprise marketing. Specifically, it can be divided into market research, online promotion, product pricing strategy, customer relationship management and other aspects. Market research is an indispensable part of enterprise marketing. The production strategy and marketing strategy of an enterprise depend on market research. Compared with traditional market research, online market research has its own characteristics.
1、 Extensiveness of research scope
The traditional way of market research is always limited by the region, which makes the scope of research limited. However, the trans temporal and spatial nature of the network just exceeds the regional limit, making the scope of market research very broad. Any enterprise, no matter its size, can conduct market research in any corner of the world through the network.
2、 Speed of research results
The traditional market research method always has a certain time delay, which is not conducive to the management of the enterprise to make timely adjustments to the production and sales plans of the enterprise. Especially today, with the rapid development of technology and fierce competition, when enterprises receive the results of market research, the market may have changed a lot. The network can shorten the feedback time of enterprise market research, so that enterprises can get detailed information about the market in the shortest time to adjust strategies as soon as possible.
3、 Interactivity of the research process
The traditional way of market research is generally the behavior of the researcher. The respondents only passively accept the survey according to the designed questions. These questions have certain limitations, and consumers cannot raise their concerns. Network can turn market research into a process of mutual communication between enterprises and consumers, which can undoubtedly enable enterprises to obtain more information.
4、 Targeting of research objects The traditional market research ignores the targeted search for research objects, and the final research results cannot truly reflect the actual situation of the market. And market research through the network can better solve this problem. adopt Website Design The website designed by the company is purposeful for consumers who browse the information of enterprises on the website, and such feedback information can reflect the actual situation of the market more truly.
Online market research also has some problems that cannot be ignored. The most common problem is how to distinguish true feedback from false feedback. Some netizens participate in online market research of enterprises only out of interest, which does not truly reflect their needs. Therefore, enterprises should pay attention to the authenticity of these data when analyzing online research results.
