According to the actual situation of our country, our enterprises will encounter many difficulties when carrying out online marketing, which restrict the development and success of online marketing. 1、 Consumers often lack a sense of trust when consuming online. An important feature of the network is that it can span time and space, which can not only be the advantage of manufacturers in marketing, but also be used by some manufacturers to cheat consumers. In particular, there are not many large enterprises with well-known brands and good reputation in China, and they know little about some foreign multinational companies. The information about goods released online by many businesses is far from the reality. There are many promises for after-sales service, but few can be achieved. One set of words and one set of deeds will undoubtedly bring negative effects to online marketing of enterprises.
2、 The technical problem is a big one. The network in China has just started. Although the network has developed rapidly in recent years, the network coverage is still very low. Even in big cities like Beijing and Shanghai, there are no other cities with more than 20% coverage. The scope of Internet users is very small, and they are basically students, scholars and other knowledgeable people. Their purchasing psychology and purchasing methods are basically the same, which is inevitably not conducive to many enterprises doing online marketing. In addition, the low hardware environment of the website, the lack of staff level, and the lack of information management and analysis ability, to a large extent, restrict the development of the network.
3、 Security is also a very important issue. Network marketing is bound to involve a lot of personal information of enterprises and consumers, which needs a good security system to ensure. For example, once the password is intercepted through electronic banking or credit card payment, consumers will lose a lot, which is also a major problem that must be solved for the development of online shopping. However, there are still many deficiencies in this regard in China.
4、 The management system cannot keep up with the needs of development. The legal system of our country is not very sound, especially the law on e-commerce is basically blank. In online marketing, there are often many disputes, such as the failure to realize the service or commodity quality promised by enterprises, and the failure of consumers to find effective ways to safeguard their rights and interests, which affect consumers' enthusiasm for online shopping.
In view of many actual situations, Chinese enterprises must be cautious when carrying out online marketing. actually Website Design American enterprises with rapid e-commerce development are also cautious in online marketing. In the 1990s, when the U.S. government lifted the ban on transmitting business information on the Internet, there were about 5 million Internet users in the United States, and some enterprises had also done some content similar to online marketing. However, most enterprises are not eager to promote their own online marketing strategies when there are only 5 million users. They only use electronic advertising with low investment, small risk and quick results as the entry point of online marketing. By 1995, the United States had tens of millions of Internet users, when simple e-commerce appeared on the Internet. As for online marketing involving complex electronic settlement, it will flourish only when Internet users reach hundreds of millions. Of course, technical factors are also a major constraint. For China, the proportion of existing Internet users in the whole population is still relatively small, and Internet users still lack the awareness of online business activities. In this case, we should be more cautious.
As mentioned above, online marketing has become a fashion and is the general trend in China. Especially after joining the WTO, the pace of e-commerce and online marketing in China will be further accelerated, and Chinese enterprises must be fully prepared. For now, enterprises with conditions can try to develop their own e-commerce systems. Enterprises lacking conditions, technology and funds should also actively prepare for e-commerce, and can choose online advertising as the entry point. When the time and technology are ripe, they should immediately launch e-commerce projects.
