Time: January 13, 2015 Author: fangfang
1. Business philosophy, product or service characteristics of the enterprise
Enterprise Website construction It was established by the enterprise according to its own business needs, Therefore, first of all, we should adapt to the needs of enterprise operation and serve the operation and marketing of enterprises. enterprise Website construction It should fully display the characteristics and advantages of the main business of the enterprise, and let users grasp the core ideas that the enterprise wants to convey to the target consumers in the shortest time through such media as text, pattern, color and even voice, rather than let people fall into a "confused sea" or even illusion.
2. Handle the relationship between information service and sales
The positioning of enterprise websites does not mean that online sales networks and e-commerce must be realized, Its biggest advantage lies in the transmission of information, while online sales are restricted by many environmental factors, such as payment means, credit system, security legislation, logistics and distribution. It is the common feature of most successful websites to provide rich relevant product information, professional knowledge introduction and pre-sales and after-sales service on the enterprise website to promote the growth of offline sales through online marketing activities.
3. Deal with the relationship between business and technology
Technology is not an end in itself. Any technology serves business purposes. The value of technology can only be realized through business demands, and only when it promotes the realization of business goals can it be valuable. Business function orientation
The more beautiful an accurate website is, the better it will be. The newer the technology is, the better it will be. Whether the webpage is static or dynamic, and whether to use database technology, should be determined according to the stage of website construction and the size and business volume of the enterprise. We should not sacrifice the speed of web page downloading to show off technology, blindly pursue high and new technology regardless of the status quo of enterprise informatization level and employee quality, and ignore the characteristics of products that are not suitable for online sales, the low awareness of the Internet in this industry, and the outstanding characteristics of payment security, credit and other issues related to online transactions, Blindly pursuing the realization of online sales can only achieve half the result with twice the effort or even backfire.
4. The website should meet customer needs to the maximum extent
Because the business goals of enterprises can be successful only by meeting the needs of consumers, Therefore, enterprise websites should not only adapt to their own characteristics, but also meet customer needs to the maximum extent. In today's consumer market, the characteristics of diversified and personalized customer needs require every enterprise to respond to these changes in a timely and rapid manner, which is a necessary condition for enterprises to stand and develop in the market. At the same time, the competition between enterprises is to a large extent the competition of customer resources. The one who can grasp the needs of customers and respond with the fastest speed can attract new customers, maintain old customers and win in the competition.
