Time: January 13, 2015 Author: fangfang
1、 Website theme planning
Website construction The theme should not be too scattered. The more concentrated the website theme is, in general Beijing website construction More effort will be invested in this area, so the quality of the information provided will be higher.
2、 Enrichment of website content is proportional to popularity of website
The two complement each other, and those with rich content are usually welcomed by visitors. However, the rich content here does not mean the complexity of the content, but the depth of the content. When a search engine ranks websites, it not only depends on the information relevance of the website, but also considers the reputation of the website, such as the number of external links, the click rate of the website, and so on. Therefore, a website with rich content will definitely rank in front of a website with poor content. Because different search engines have different support for web pages, don't just pay attention to the beautiful appearance when designing web pages. Many elements commonly used in the design of web pages will have problems with search engines.
3、 Frame Sets
Some search engines (such as FAST) do not support framework structure, and their "spider" programs cannot read such pages. Image Maps are not supported by other engines except AltaVista and Google, which explicitly support image block linking. When a "spider" program encounters this structure, it often feels at a loss. Therefore, try not to set the Image Map link.
4、 Special effects link
Many websites add special effects to navigation links, such as clicking a project will expand the lower level links. These effects are generally realized through Java script, which is very novel in the visual sense, but in the eyes of "spider" programs, they are not so attractive, on the contrary, they cannot interpret this link. In order for search engines to successfully retrieve web pages, it is recommended to sacrifice some fancy things.
5、 FLASH
Although the visual effect of the web pages produced by FLASH is good, the search engine is not so popular about it. The case shows that such websites are difficult to be indexed by Baidu search engine. It is wise to provide FLASH and non FLASH web pages, which not only increases the viewing of the web page, but also takes care of the mood of the search engine.
6、 Dynamic Pages
Any page with "?", "&" (and other similar symbols) in the address will“ "Spider" programs are blocked out. These web pages are usually generated by CGI, PHP, ASP and other programs, which are more advanced in technology, but are not suitable for "spider" programs of search engines. Although some large search engines (such as Google) have the ability to retrieve dynamic web pages, a considerable number of engines still do not support it. And even Google, which can index dynamic pages, has made it clear on many occasions that it does not guarantee to retrieve all dynamic pages.
