Time: January 16, 2015 Author: fangfang
network marketing Website construction Is the key, no matter how high the click rate of a corporate website is. But if you want to do well in online marketing, you must pay attention to the importance Website construction 。 Now let's talk about some small things in the construction of the website:
1、 Domain name matters a lot:
1. When choosing a domain name for a corporate website, we should pay attention to: the domain name should be easy to remember, generally 5-8 letters is preferred; It is better to use the pinyin of the name of the enterprise or the name of your own morality.
2. Try not to use "-", "-", "1", "2" when enterprises choose domain names; Because "-" and "-" do not have a unified name when they are delivered orally, it will cause communication difficulties, while "1" and "I" are difficult to distinguish in the form, and "2" and "r" are homophones in some areas.
2、 In order to put their companies in some relatively famous places, some enterprises will write on their website their connection information. The branch address is XXXXXXXXXXXX, or some enterprises even the only address on their contact information is untrue. This is terrible now. If your online customers know that there is a fake in your contact information, it is impossible for any interested palace door to conclude a deal with you, because what online marketing needs now and what online marketing enterprises need most is integrity.
3、 Correct use of online forms:
⑴ Correct use of online forms. Online forms may be used once or twice in an enterprise website. Pay special attention to the use of online forms when planning the enterprise website. To a large extent, online forms help us obtain customer information, rather than necessarily conclude certain transactions. In many websites, there are more than 10 items that visitors need to fill in online forms to send out information. You can think about it. If you go to a website to learn about a product or service, you need to fill in more than 10 items. Are you still in the mood to fill in? Are you still in the mood to consult?
⑵ About the use of online order form. Many enterprises' websites contain the column of online orders, but it's so miserable after a year. I think a lot of entrepreneurs have experienced this feeling. I would like to remind you again that the online order form is also more about obtaining customer information for enterprises than achieving certain sales. So I suggest entrepreneurs to put online orders behind product introductions as much as possible when making websites. After the introduction of a type of product, there will be a form, not an order, but a business consultation. How about this: It can not only eliminate the defensive psychology of the purchasing power, but also make the visitors clearly remember which product to consult, so that enterprises can obtain a lot of customer information from it.
4、 About free: I just want to say two things to entrepreneurs: there are many problems with free mailboxes, but none now does not mean that it will not happen in the future. If there is one time, you may lose a lot. The service provider of free things can take no responsibility; The free mailbox is advertising for others.
5、 Pay attention to the timely reply of visitors to their questions and concerns. The cooperation between the two enterprises has a process of mutual trust. Your response to each question asked by visitors is a decisive opportunity to build a sense of trust for customers. The e-mail of enterprises is only seen once a year or several months, and the website has no other tools to communicate with customers except e-mail and telephone. This phenomenon is terrible. It is very disadvantageous for enterprises to carry out online marketing.
6、 Web page design brings heavy disaster to online marketing: ⑴ The impact of table structure on search engines and users. Many technicians usually divide a page into several tables for the sake of the beauty of the enterprise website, which destroys the uniformity of the website page. In addition, it takes a long time for search engines to include tables. ⑵ For the use of keywords in META, the keywords here must be closely related to the content of the website. ⑶ FIASH animation has a great impact on the website into online marketing. Search engines capture more keywords in the collection of corporate website websites. Therefore, it is likely that search engines cannot retrieve important information, resulting in the loss of potential users.
7、 Do SEO website optimization. Now many enterprise websites are optimizing their websites. I suggest entrepreneurs to optimize their content and design as much as possible instead of using improper technology too much.
Website is the foundation of network marketing. Chinese people always believe that no matter what they do, the foundation is very important. Without a good foundation, tall buildings will collapse in a few days, and online marketing is the same. According to the survey, a customer only gives 10 seconds to your website when he first comes to your website. In this 10 seconds, it is very important for this dumb salesperson to attract your customers. So without a good website as the backing, no amount of money invested to help online marketing can be very successful.
