The Internet is a powerful tool that can easily send product or service information to every corner of the world at a low cost. All customers around the world can understand the enterprise's Website production 。 The Internet has connected quite a number of netizens, enterprises, institutions and governments, and is developing towards a broader range. The Internet is developing at a geometric speed in China. Therefore, no enterprise should be outside the Internet. It will be divorced from the most basic resources and environment for enterprise development: human society.

(2) No time and space restrictions

The website has no time and space restrictions and can communicate anytime and anywhere. When there is no environment to access the Internet, you can also download the website to a laptop for offline demonstration, or make a CD and distribute it to customers. In fact, most of the popular CD business cards in the society are installed on enterprise websites, which are convenient, practical and imposing.  

(3) Interact with customers

Enterprises set up websites, set up information consultation stations on the Internet, and assign special personnel to watch and provide information services. Real time, thematic or individual information exchange channels can be established with the outside. Some enterprises publish e-mail addresses on their websites so that customers can express their opinions to enterprises through e-mail. Because of the fast delivery of e-mail, enterprises can quickly get customer information and give timely responses. Some enterprises' websites contact customers in the form of BBs or bulletin boards, where customers can express their opinions and see other customers' information and previous information. It enables customers to have a comprehensive and objective understanding of the enterprise and its services and products. Because it is a direct dialogue, it can enhance feelings.

(4) Two way communication

Real two-way communication, two-way communication beyond time and space, enables customers to contact immediately after they see the enterprise website and have the intention of further negotiation, effectively retaining customers who have "purchase impulse" and increasing the probability of success. In addition, customers' opinions or suggestions on the company can also be collected through the website.

(5) Explore new customers

Websites can help enterprises find potential customers, but brochures cannot. Through search engines, website links and other means, you can spread your company's information around the world and find potential customers for you.  

(6) Take the lead

It is inevitable for enterprises to get online. Any enterprise must get online as soon as possible if it wants to keep up with the trend of the times. In order not to be preempted by competitors in building websites, and not to lag behind the trend of the times, we should consider the necessity of building websites.  

(7) Online advertising

Enterprises can use their own or others' websites to advertise online. Some professional network service providers (called ISPs, or network service providers) set up large information service systems (called IsP websites) to collect information on the Internet, providing advertising services to enterprises. Online advertising is usually posted on the ISP's website with a striking graphic, through which more and more specific advertising information can be linked, and the amount of information can be large. The enterprise website itself is an advertisement. Some enterprises set up their own web pages on the Internet or set up their own websites to collect the enterprise information, classify it into columns, and facilitate browsing. All famous enterprises in modern society have established their own web pages or websites on the Internet.

(8) E-commerce

Electronic commerce is the major trend of the future economic development. Its goal is to realize the networking and electronization of transaction information, such as using electronic currency, opening online stores, conducting online business negotiations and signing contracts with electronic signatures. When enterprises go online, they usually join a certain industry association website or business website on the Internet and become members or network members. Publish supply and demand information on the industry association website or commercial website, obtain relevant policy and market information, and enjoy other services. The establishment of websites by enterprises can reduce the intermediate links of transactions and reduce costs from the perspective of sales. The enterprise website can also be expanded into an online sales and pre-sales and after-sales consulting service center.