Time: January 16, 2015 Author: fangfang
For many small and medium-sized enterprises, they invest Website construction The role that I hope to play most is the role of online marketing. But many enterprises often Beijing website construction And website maintenance will make some mistakes that are not conducive to online marketing. For example, website construction pays too much attention to art, too much innovation and novelty, but ignores the content and function of the website, and ignores the role of search engine promotion.
In fact, website construction does not need to be too novel. Running a website is like running a store. If a store is opened in the remote mountains and forests, it can't have a good business even if it has the most luxurious decoration and the most abundant goods. If you open it in a place with a large flow of people in downtown areas, as long as the store has rich products and reasonable prices, the store is clean and generous, it will certainly prosper.
As a marketing website construction, the first important thing is the website traffic. If the customer can't find you, the website without traffic is like your store has opened in the mountains, and the best design of the website can't play a role; The second important thing is the function and content of the website. With the flow, you also need a reasonable functional structure and rich content to better attract customers to visit your website pages in depth and improve your inquiry volume; The third important issue is website design. Website design should not rely on artistic novelty to attract customers. Only by promoting the website well, increasing the flow, and providing rich and useful content, can we really attract customers to increase the number of inquiries. Of course, website artists can't be too rough and outdated, just like the store can't be decorated too poorly, which will reduce people's impression of you, and sense of trust, thus reducing your search conversion rate.
How to enrich the content of the website? The first thing is to focus on the construction of the "About Us" section, so that visitors can have a clear understanding of your company's strength and status through the website, so that visitors can have a sense of trust, not be at a loss to know nothing about you. Customers always hope that the object of their cooperation is of certain strength. Of course, the most important part of the website is "product display". Some websites are ostentatious in layout but weak in product display. Product display is the core content of enterprise website construction, and also the content that customers need to know in detail. There are many ways of product performance. The most common way is to add some words to the pictures. The vivid website will also use FLASH, diagrams and other ways to give a very vivid description of the product. In this regard, online marketing experts think that some foreign websites have done a very good job, and their descriptions of various parameters of products are very detailed. Through the websites, you can have a very clear understanding of the appearance, size, performance, function and price of their products.
One of the most important principles of website design is to be convenient, so that visitors can find the information they want as soon as possible. There is no need to look around like a maze. When designing a web page, we should pay attention to the search criteria of the search engine and people's common browsing habits, and do not easily engage in strange ideas.
Website production is the foundation, but website maintenance and management are more important. Now most companies put their websites on the shelf once they have built them, and do not update and maintain their website content all year round. It is already 2007, and it is still in 2005 in the website news, which makes visitors distrust your company at a glance. Regular maintenance and updating of website content is not only beneficial to visitors, but also helps to improve the ranking in search engines. If you want to build a website that conforms to online marketing, you should not only plan and consider carefully in the process of website design, but also constantly update and maintain it after the completion of production, so that it will become better and better and achieve ideal marketing results.
