The rapid development of WeChat has made the WeChat public platform more and more popular and used. At present, there are two kinds of public accounts on the WeChat platform, one is WeChat subscription account and the other is WeChat service account. Many people can't recognize the difference between these two accounts. Here's a detailed explanation of the difference between WeChat subscription account and service account.
1、 Difference between WeChat subscription account and service account
WeChat subscription account: provide information and consultation
Applicable users: mainly provide information and information.It is suitable for media users (e.g. XX blog, XX news).
Main features: Each day, you can send a message to subscription fans in groups, and the messages will be received in the subscription number folder without prompting for push.
WeChat service account: provide various services
Applicable users: provide various services to fans, which is suitable for banks and enterprises (XX Bank, XX Station Construction Company).
Main features: After the secondary development of WeChat service account, various services can be easily realized, such as bank account balance query, flight time query, etc.
Each month, four messages can be sent to fans in groups, which will be displayed in the chat list, sent messages, and notified to fans in time.
2、 Main functions of service number
① The public platform service account is an account type of the public platform. After the secondary development of WeChat service account, it can easily realize various services, such as bank account balance query, flight time query, etc.
② Enterprises are suitable (XX Bank, XX Internet Company)
③ Four mass messages can be sent each month, but they are not used in the current month and cannot be accumulated to the next month.
④ Messages sent to subscription fans will be displayed in their chat list.
⑤ The service number will be in the address book of subscribed fans.
⑥ Service number can apply for user-defined menu.
3、 Main functions of subscription number
The public platform subscription account is an account type of the public platform, which mainly provides information and information and is suitable for WeChat marketing.General media users are more suitable (such as XX Information Network, XX News).
① One mass message can be sent every day (updated at 0:00 every day, the number of times will disappear if not used that day, and cannot be accumulated).
② In the address book of subscribed fans, the subscription number will be placed in the subscription number folder.
③ Messages sent to subscription fans will be displayed in their "Subscription Number" folder.
④ User defined menus can be applied after the subscription number is authenticated.
Shangpin ChinaEnterprise website constructionThe company reminds that the public account has only one chance to choose to become a subscription account or service account. After selecting the type, it cannot be changed. It needs to be careful.