However, in a few years, the energy and influence generated by the Internet and online news media have made all the existing traditional media look up with new eyes. The rise of online media is bound to lead to the re division of the media market and the scramble for traditional media audience. Faced with all this, the existing traditional media began to consider using their own unique wealth to explore and take the initiative to establish their own websites. Traditional media have sufficient human resources, social funds and a certain brand image. If they really operate new media as a business, they may have more potential.
However, it is a pity that many traditional media have little understanding of the Internet platform and the urgency of building their own sphere of influence here. In this regard, the newspaper industry started earlier than radio and television, and they are actively strengthening cooperation between networks, And pay attention to a deeper understanding of the network. At the present stage, newspapers have more advantages than television in establishing Internet news websites, but with the increasing network bandwidth, the new traditional media is becoming mature. This advantage of the newspaper industry is gradually disappearing. TV network news has the advantage, but as the most influential TV in the current traditional media, it may feel some disadvantages of its own communication in this contest. So when TV media encounter network media, many TV organizations with foresight have established websites on the Internet in a timely manner. With the help of the powerful functions of network media, it can make up for the shortcomings and limitations of its own communication. At the end of 1997, the RTNDF released a new survey report entitled "The Current Situation of Online News", which attracted extensive attention in the industry. Peter Zhuoman, the author of this report, believes that newspapers have made many successful attempts on the Internet, and the future of radio media online will be equally optimistic, The number of TV viewers using online services is far lower than that of newspaper readers using online services, so TV stations have greater room for development online Website production People consider the limitation of network bandwidth, but the bandwidth problem will be solved in a few years. When the bandwidth is increased, online news will become interactive TV, and the advantages of TV network news will be revealed.
As a traditional media, it should be clear that the construction of the website has made great contributions in a day, and the operation of the website is not easy. It involves the understanding of the characteristics and rules of network media communication, involves the investment in website construction and daily operation, and involves the re integration of information exchange and communication between internal departments, It even involves the overall development of the national network and the overall environment of information dissemination. In the vast sea of Internet information, the birth and death of websites are common. Today, NetEase is on the news media, but it is not easy to become an influential website. It is even more difficult to become a "big brother" on the Internet. If you are not careful, it will become an "empty station" (without any information content), "dead station" (few people visit). Because the competition on the Internet is more fierce and cruel than that among the traditional news search and sports industry.
