For sales work, it is very important to master market information, especially customer information. Since people cannot live without the Internet, Website Design It provides a carrier for online sales, which has various ways to obtain information. Leverage existing information. Wells Fargo Bank of the United States cooperated with a grocery store to exchange data on people's shopping and income. This information sharing process can help banks predict which services may be popular according to people's shopping habits. Some famous data companies, such as Metromail, First Data Solutions and Acxiom in the United States, have saved information of more than 90 million families and 140 million people respectively. Their databases store personal information such as people's birthdays, whether they often travel, what items they usually buy, which narcotic drugs they use, and who they talk to on the phone. Although these companies must first obtain their consent before calling people's information.
Online market research. Online market research uses the network as an information collection channel to help enterprises obtain real-time and targeted market information. The interactive technology of the network not only provides a quick means of information collection for online market research, but also leads to great changes in the way and time of conducting market research activities. The online market survey using modern information technology is very different from the traditional market survey in terms of survey methods, questionnaire design, participation incentive mechanism, etc. The content of online survey mainly includes: e-mail survey. Take the relatively complete E-mail address list as the sample box, use the random sampling method to issue the E-mail questionnaire, and then use it for the respondents. These surveys can be done to some extent through analysis, access and login. However, professional investigation should pay more attention to discovering meaningful implicit information, especially the user's consumption intention.
In terms of investigating user information, Millipore in the United States has its own uniqueness. Millipore added features to its site to clarify users' intentions. In this effective way, the company has become a detergent multinational company with assets of US $690 million, a step ahead of many other similar companies. One of Millipore's means to clarify user intentions is online survey. The method of investigation is to pay attention to the user's access login, engage in face-to-face interviews, and accurately understand what their users need with the help of the site. The company conducted its first online survey in October 1996.
The survey found that users need to track orders online and be able to check the availability of products. In order to meet the needs of users, the company uses Perl software tools to make online order tracking easier. Mil lipore sends all orders that have not been processed in the previous month to the company's server every three hours. Users can see that their orders have been sent, and even see whether the orders have been entered into the owner's tracking system. The company also pays attention to collecting survey feedback and summarizing survey results. To encourage users to feedback demand information, Millipore provides a variety of stimulating methods. These include giving away baseball caps with the company's logo. Handheld flashlight, and a $10 gift. Stimulated by these methods, more and more people feed back demand information. They once collected 500 pieces of feedback demand information within three weeks. Millipore believes that the online survey process is faster and more cost-effective than advertising.
