Yu Yang, Chairman of Yiguan, is an observer of industry changes. Five years ago, he met businessmen who hesitated under the impact of the Internet. Five years later, these people have been eliminated by the times. The dark horse agrees with Yang's point of view. In his cognition, he firmly believes that "enterprises moving towards the Internet will not necessarily live better, but enterprises without the Internet will only die".
In the past five years, there has been a particularly interesting but opposite change in the mentality of CEOs and chairmen of many traditional enterprises. Five years ago, they asked me whether I wanted to do e-commerce or Internet, and whether it was necessary for me to do this.
At that time, JD was just starting, and Tmall was just starting. At that time, I had dinner with many owners of Zhongguancun Digital Mall. They said that I agreed with all you said. But we went out after dinner and immediately, every minute, as long as someone vacated the mall, someone would take it over at a high price. Today, the business of these digital malls in Zhongguancun has basically disappeared and has been completely changed by the Internet.
In the last year, another senior manager of an enterprise often asked me the question, "If I do the Internet, will I live better than now?" My answer is not necessarily, but if you don't do it, your enterprise will die. Therefore, for them, it is necessary to do e-commerce as soon as possible and embrace the Internet as soon as possible.
What makes them change their mind? Only three words - Internet!
If you look back at World War I and World War II, you will find a particularly interesting phenomenon. In each war, no matter who uses the new weapons first, he usually gets the upper hand at the beginning. But after about 6 to 12 months, when the other side also uses the same weapons, the victory or defeat will return to the essence of war - the will of soldiers, the resources of the country, and the like-minded people.
What is the Internet? We often use an example to answer this question: in fact, like hydropower, the Internet is not mysterious but powerful. One hundred years ago, enterprises with electricity were great, but today no one is proud that enterprises have electricity, because electricity is ubiquitous. Therefore, in the next 20 to 30 years, all enterprises will be Internet enterprises, and all enterprises will be armed with the Internet. This is what we see as the Internet, which is an infrastructure.
Take the "Double 11" as an example. This is a shopping festival created by Alibaba for the whole society. You will find a particularly interesting phenomenon. Three or four years ago, there were Taobao brands, which were born and developed on Tmall and Taobao. At that time, these brands were in the ascendant. However, since 2012, the Taobao brand has almost disappeared, which actually reflects the characteristics of "the Internet is a tool".
After the Internet is mastered by traditional enterprises, its essence is still the essence of your industry.
For example, I often say that Taobao is actually "Internet+Market"; Baidu is "Internet+small advertising"; Ctrip is "Internet+Travel Agency"; Century Jiayuan is "Internet+matchmaker". In fact, the Internet only realizes this mode of supply and demand in a more efficient and cost-effective way. So we see Google, we see Baidu, we see Facebook, and they haven't created anything new. Therefore, the Internet is a tool, and "Internet+" is what we need to find. Every enterprise should find its own foothold by finding "Internet+".
At the beginning of each stage, it is like the water stewing frogs in warm water. At the beginning, you cannot feel its temperature. When you feel its temperature, you have no power to jump out.
In fact, Website construction company Enterprise leaders should not be afraid. The Internet is not mysterious, but it is powerful. What enterprise leaders need to do now is to take it and see how it can be combined with the core competitiveness of your enterprise, and how to optimize and reengineer your business processes through the Internet. Such an approach can not only make innovative technologies available to you, but also not cut off their own future.
For example, Nokia's market value in 2001 was as high as 157 billion US dollars, but Microsoft finally acquired Nokia's mobile phone division with only 7.2 billion US dollars. Doesn't Nokia have a brand? Is there insufficient funds? Is there a shortage of talents? Of course not. The most important thing is that the frog Nokia did not feel the rising water temperature very quickly. When it found out, it had no ability to jump out.
