The rapid development and rise of China's economy has made enterprises realize the importance of independent and unique design. Design determines whether enterprises can stand firm and stand out in the fierce market competition. As a result, the demand for design is increasingly strong, and design companies are constantly emerging. In recent years, the number of design companies has reached an astonishing level, and many design companies have expanded from two or three people to dozens of people.
The uneven development of the design industry will inevitably lead to many problems. Design companies are tired of using price stations to obtain customers, and their anti risk ability is low. They are constantly eliminated. The design company that was active a few years ago was replaced by a new design company. Then, it is a problem that needs to be discussed in depth for design companies to survive in the tide of market economy elimination and seek better development.
1、 Existing problems
（1） The design creativity is superficial, and the enterprise lacks professional management
Now many design companies are basically "omnipotent" and multi-directional, including graphic design, packaging design, product design Website production 、 Website Design 。。。。 As a result, the designers in the company are typical "all-purpose". Due to its wide coverage and poor quality in all directions, the omnipotent company's design works stay at the level of showing, ignoring the expression of connotation, and only staying at the level of charging cheap design fees. The website made by the omnipotent company not only does not play a positive role in brand or product promotion for customers, but also makes the company's marketing more passive, because there is no difference between large and small enterprises on the Internet, Only the design is good or bad, so if the design of a national project website is not up to standard, the user's browsing experience is that the workshop level company is operating. Shangpin China has focused on website design and development for many years, and the design division is very detailed. From interface design to cut layout production to program development, program testing, acceptance, maintenance, etc., there are special personnel responsible for it.
（2） Lack of brand awareness
The design companies lack the construction, maintenance and publicity of their own brands. Although it is related to the particularity of the design industry itself, the most important thing is that managers lack awareness and awareness. Influenced by the general environment of the design industry, they copy others' operating models and do not explore their own paths. Some design companies' own websites are actually copycats of the same industry, Shangpin China's official website //ihucc.com It was copied by many companies in Beijing, Guangdong, Shanghai and so on, but ended up with a new version.
（3） Vicious competition in the industry
In the domestic design market, there is vicious competition in varying degrees for obtaining the bidding documents of cooperative projects. Design companies obtain projects through bidding and increasing the number of contributions. In the words of industry operators, "one percent hope, one percent effort." This will only lead to a vicious circle, where design works are getting worse and worse, profits are getting less and less, and designers are getting cheaper and cheaper, thus losing confidence and interest in design.
2、 Outlet and development measures
（1） Improving design level is fundamental
Shangpin China believes that good design is the foundation of the company's survival and the most enduring. Shangpin China's development path is based on good design strength. The biggest asset of Shangpin China is talent, and the quality of the team is everything. Shangpin's team is a team with team spirit to learn from and help each other, and constantly improve professional standards.
（2） Brand is the condition for building professional design
"Focus on the big, start from the small", the growth path of the brand
Although Shangpin brand website design is not surprising, nor well-known, and the market performance is not high profile, Shangpin website design has never stopped pursuing the brand, relying on the persistence of dreams, strict requirements from design quality and service attitude, to achieve word of mouth. Although the company is developing slowly, the enterprise is developing very steadily. There is a law for enterprise development and brand growth, which is the law that enterprises must adhere to and also follow for brands: a good brand is not as good as a good brand, a good brand is not as good as a big brand, a big brand is not as good as a strong brand, a strong brand is not as good as a long brand, and the secret of sustainable development depends on the long-term strategy of the enterprise, The sustainable development of brand is quality design and quality service. Shangpin brand positioning focuses on value addition and subtraction, deleting the value that customers do not pay attention to, reducing the value that customers pay less attention to, increasing the value that customers value more, and creating the value that customers pay most attention to. Shangpin China has insisted on "good design, advocating creativity, customer loyalty and first-class customer management mode" for many years. We believe that design is not only satisfied with visual aesthetic dependence, but also more about brand communication and marketing thinking. Design should be purposeful creative behavior. Only design with clear purpose can make design successful.
（3） Provide customized services for each customer
Shangpin China customized website building service focuses on meeting the personalized needs of users. From the overall art design and function of the website, we can customize it for customers. Including brand, ease of use, functionality, content and other quantifiable factors as the implementation criteria, focusing on website information architecture analysis, interface design, interactive design, content production and other service implementation, and striving to build a business network platform with high user experience value for customers through professional services. After understanding the customer's needs, we will conduct a detailed strategic planning analysis from multiple perspectives on the brand's industry, competitors' status, industry development prospects, and visitors, propose a website implementation plan, determine the website style that conforms to the brand connotation, and create a unique interface design to lead the industry's development direction.
