How to formulate detailed search engine optimization in website design

Before the website goes online, SEO It is an essential point, but many websites have not planned in detail how to start SEO. In fact, it is particularly important to develop a detailed SEO plan for both large and small websites.

How to formulate detailed search engine optimization in website design

I Website design Level
1. Code design. Search engines prefer simple code, because simple code is good for spiders to crawl. Information not associated with the page should be filtered out using frameworks or JS.
2. UI design. In website UI design, keywords cannot be placed in flash and pictures, which is not conducive to search engine capture

2、 Analysis of keywords
The first step of website SEO is keyword analysis. When doing keyword analysis, you need to understand the SEO needs of each sub column. Generally, it is analyzed from these points:

1. Multiple keywords cannot be set. In fact, the effect of multiple keywords is not as good as that of a single keyword, because the correlation of multiple keywords has begun to disperse when they are done. The time spent on multiple keywords is several times as long as that of a single keyword, and the energy invested is too much.

2. Pay attention to keyword popularity. Keyword popularity has always been a worry for SEO people. The popularity cannot be too high. The first page is full of bidding, and the competition is fierce; But it can't be too low. No one will pay attention to it. Therefore, the keyword popularity should be moderate. The tool to query keyword popularity (www.tuiba. net/baidu. php)

3. Explore users' search needs. From Baidu related search, you can see the popularity of keywords, and you can see what kind of information users need. The relevance of keywords also accounts for a very high proportion in keyword analysis. Generally, keyword relevance queries are related to Baidu search（ //d.baidu.com/rs.php )

4. Pay attention to the correlation. The relevance of page content and keywords must be high, which is close to user needs and conducive to search engine optimization
How to choose keywords?
1. Determine the main keyword. In the process of keyword selection, the keywords with the highest frequency, less competition and moderate popularity should be taken as the main keywords of the website
2. Determine auxiliary keywords. After determining the main keyword, determine several auxiliary keywords, such as the expansion of the main keyword and the combination of the main keyword
3. Put yourself in the other's shoes. Imagine, if you were a website viewer, what keywords would you search for?
4. Analyze competitors' keywords. Look at the competitors' websites and see what keywords they use. What's the situation now? As the saying goes, "Know yourself and your enemy, and you will be safe in every battle".

3、 External link construction
External links are things that every website is doing. We can usually build external links by means of friendship links, making link bait, and launching soft articles with links. Now even more people can drive the development of their websites by buying PR high friendship links.
1. Put the soft text with links. Now many websites pay special writers to publish large-scale websites after they finish writing. Of course, the price is not cheap. The general fee for writers in the industry is 300/1000 words, and the publishing fee is unknown.

2. Links. Friendly links should be exchanged with websites in the same industry. The number of links on the other website should be less than 10. You should not make friendly links with websites that have been punished by search engines to avoid death due to "link factories"

3. Making link bait: It is a labor-saving job to make link bait, which makes the other party's website actively add links for us. There are many techniques for making link bait, but they can be summarized in two words: creativity.

4、 Internal link construction
Many websites are strengthening the construction of internal links, including Sina, NetEase and Sohu, because the internal links have the following advantages:
1. With more search engines, search engines will naturally be more friendly to internal links
2. Improve the access efficiency of the search engine, to a certain extent, it will improve the PR value of the website
In the construction of the inner chain, we need to pay attention to the following points:
1. Control the number of internal links of articles. In an article, it is better to keep the inner chain between 2 and 6, and most of them are harmful;
2. Internal links must be highly relevant. When making internal links, relevance is also an important criterion to improve the friendliness of search engines;
3. Use an absolute path. This is to prevent the failure to open the webpage.

5、 Content and keyword deployment strategy
1. Think about what website visitors will search for, and then write keywords based on users' search needs.
2. Pay attention to title and writing: for example, although the weight in search engines is already very low, bad writing such as piling up keywords, keywords not related to content and other behaviors will have negative effects. The title has a high weight. Try to incorporate keywords into the title.
3. Integration of content and keywords: keywords should be properly integrated into the content, so that the keywords appear in the appropriate position, and maintain the appropriate keyword density.
4. It is important to add links to keywords: add links to related keywords, or add links to keywords of other pages appearing on this page, which can make good use of the advantages of the internal chain.

6、 Site Map
Many websites don't pay much attention to website maps, which is an important reason why some websites are only included by search engines with half, one-third or even less of the website data. Even the inclusion can not be guaranteed, how to do ranking? So it is necessary to make a website map. Now there are many tools for making website maps. You can search them.
1. Html maps. When making an Html map, you should maintain a good web page structure. Each web page should not be a dead link. It is better that each page should have a reverse link to the website map, which is conducive to the search engine finding the website map quickly, so that the website map can take the spider to crawl all over the site. DIV+CSS is the standard structure for making website maps.
2. Xml site map. Generally, the website map software can be completed, mainly for search engines such as Baidu and Google, and can be uploaded to the root directory of the website after completion of production. Google needs to submit the website map address.

7、 Thematic configuration
Generally, when making a topic for hot keywords, we should consider many things, such as the addition of internal links, and we should filter and aggregate the information related to keywords, so that the content and keywords can be highly matched, and the probability of successful hot keywords is much higher.

8、 Analysis of website visitors' search habits
The search log information of a website is often ignored by many people. In fact, this is very important. However, the log analysis of large websites is more difficult. Because the amount of data is too large, it is necessary to have patience that ordinary people do not have. When analyzing the search habits of general websites, you need to know about keyword analysis and user search behavior analysis. Of course, you can also create some hot topics with high user attention through Baidu Facts List. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Date：2013-07-19 Source: Shangpin China Type: website encyclopedia
Word Size： small medium big

+86 10-60259772