Do a good job in internal chain construction of websites to optimize SEO_Shang pin China focuses on high quality website construction

The inner chain is each Website production An indispensable part. The so-called website internal link is the internal link of the website. Refers to the links between pages within the same site. We should not underestimate the inner chain, which plays a vital role in the browsing and retrieval of the entire website, especially some deep pages. Next, Wuhan Online Marketing Editor gives four suggestions on the construction of the website's internal chain, hoping to help readers.

Do a good job in building the internal chain of the website to optimize SEO with half the effort

Do a good job in building the internal chain of the website to optimize SEO with half the effort

1、 Related reading optimization
What's the use of relevant articles? Its significance is not only to provide users with more relevant information, but also to classify similar articles and enhance document relevance. The classification of the same article will form a special topic. In the search engine rules, the stronger the relevance of the article links, the easier it is to improve the weight of optimized keywords. On the other hand, it is to reduce the time for users to jump out of the website. Search engines also have weight division in this regard. Good classification will not only keep more users on the website, but also improve SEO Search engines give websites weight from the perspective of user experience. Why not? At the same time, TAG tags are similar, both belong to the optimization of long tail words and pages after the article is archived.

2、 Optimization of inner chaining text
The optimization of tracing text in the content is an important part of building a large internal chain, so what skills are there? Most webmasters have committed a common problem in tracing text in the inner chain: tracing text and tracing home page URL. In this way, the ranking of specific keywords linked to the home page of the website in the search engine is only improved, but the overall weight of the website is greatly reduced. By observing "Baidu" itself, we can find that reasonable keyword descriptions should be spread all over the internal links of the whole site. Popularize many long tail keywords on the website to improve the weight of the website as a whole. But we are not Baidu, and if the weight of our own is low, the more the internal link description text is, the less the weight of each text will be. Therefore, the binary network/He Guijiang suggested that the webmaster: in each article, there should be no more than 5 tracing texts, and it is better to define them as three, with one important tracing text at the head, which can be traced to the home page link, and several other tracing texts used to build the internal long tail words.

3、 Fine internal links
Isn't the more complicated the inner chain, the better? The answer is no, and the so-called "complexity" must also be optimized on the basis of "complexity without chaos". Otherwise, the more links the website has, the closer the website will be to the "link factory" type website. Would search engines still favor such websites? The perfect internal chain optimization should also streamline the internal links of the website, such as using "nofollow" to block irrelevant hypertext links, "contact us, comment" and so on. At the same time, the RObots.txt file is used to shield some links with strong repeatability to strengthen the final improvement and optimization.

4、 Navigation weight division
Don't underestimate the role of navigation. If the structure design is not reasonable, it is possible to bury the hidden danger of the website's descent right. For example, SITE home page is not the first, most factors are due to the unreasonable distribution of navigation weight. At the same time, there are some websites whose own navigation is invisible to search engines, but they are at a loss. Therefore, the binary system here suggests that webmasters: try to do less special effect optimization for website navigation, and avoid using flash navigation to avoid serious global optimization crisis. The correct navigation optimization is more due to the strict compliance with the tree rules, and the optimization is carried out hierarchically. Remember that the primary and secondary links of the channel columns are staggered to try navigation.

Do a good job of internal optimization of the website, whether from the perspective of user experience or from the convenience of search engines for website indexing, its purpose is to bring maximum convenience. In this way, are you afraid that the search engine will not look after your station? At least perfect internal optimization is the performance of facing up to website optimization.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/

Do a good job in building the internal chain of the website to optimize SEO with half the effort

Date：2013-07-19 Source: Shangpin China Type: website encyclopedia
Word Size： small medium big

+86 10-60259772