How to improve the five key points of user experience when building a website - 上海1314龙凤鲜花坊_上海419贵族宝贝

User experience is a common topic in Internet products in recent years, especially in SEO website optimization In, user experience is crucial. Today Shangpin China Website construction The user experience improvement methods that service providers want to share with you are not only for website optimization, but also for a series of product designs.

5 key points of user experience in building a website

5 key points of user experience in building a website

1. What is user experience

What is the user experience? Maybe many people will understand it as something that can meet the needs of users. But in fact, user experience is a different concept from meeting user requirements. Just like a person who travels on a hot day, when he is hungry and thirsty, a glass of water and a bowl of rice porridge are already very satisfied. But if he gets a cup of water and a bowl of rice porridge, in addition to a cup of water and a bowl of rice porridge, there are also drinks to prevent heatstroke, cool and delicious dishes, sunshade cabins and whirring fans, he has exceeded the expectations of users. These things beyond the needs of users are called user experience. User experience refers to something that exceeds user expectations. Therefore, when you are racking your brains and using various methods to improve the user experience, think about whether everything you do can bring unexpected things to customers?

2. What is the core of user experience

Many people blindly follow the user experience, but they forget the root of the user experience: user needs. Only the existence of demand can produce products, and the existence of user experience can promote high-quality products. For example, you invented a machine that can stop music on the moon. Do you think it will be useful? I'm afraid people pay more attention to how to go to the moon?! The same is true for product design. The first thing you need to consider is whether the user needs the product, under what conditions, and how often it will be used, rather than how gorgeous the product is, how good the technology is, or even who did it. meaningless.

3. User experience pays attention to details

I don't know if you have noticed a detail. The cooking level and environmental service of two different restaurants are similar, but the price of one restaurant is generally about 5% higher than that of the other. For example, another restaurant sells a dish for 50 yuan. This restaurant sells 60 yuan, but people prefer to go to a restaurant that costs 60 yuan rather than 50 yuan. Why?

After comparison, it is found that napkins, tea and disinfection bowls sold for 60 yuan are free of charge, and free parking spaces are provided for customers, while those sold for 50 yuan are charged. In fact, the charges of the two restaurants are the same, but the difference lies in the details. Some people will say that this is the mentality of people who are greedy for small things, but as a seller, it is a small detail for users. Users will get more services when they come to dinner than expected, and the user experience will come naturally.

4. Targeted user experience

There is a saying that it is better to break one finger than to hurt ten fingers. If a Marketing website construction Users may not remember so many advantages of the product. For example, if you tell the user that a TV can use battery storage, access the Internet, fold, and gesture remote control... Maybe you say that the customer will not remember it later, or will not operate it after buying it back, so the user experience is also impossible to talk about. However, if you tell him that this TV can watch all TV programs and movies for free, it may become a big selling point and encourage many people to buy your TV.

5. Whether users can perceive

For a simple example, two people sell mobile phones. One is radiation protection, and the other is fast operation. Everyone knows the harm of radiation to human body, but in fact, the latter sells very well, but the former sells very little. Why? Is people's concept of health less important than the running speed of a mobile phone? Of course not. The main reason is that the concept of radiation protection is very "mysterious" in people's minds, which cannot be seen or touched. Of course, it is impossible to judge whether it really exists and evaluate its impact. In this case, the perceived mobile phone running speed is obviously more attractive to people.

This is an era where experience is king, and user experience is a wonderful thing, which needs to be well grasped. Instead of racking your brains to think about how to let users buy your products and like your products, it is better to do what users really need from the perspective of customers.

5 key points of user experience in building a website

Date：2014-12-16 Source: Shangpin China Type: website encyclopedia
Word Size： small medium big

+86 10-60259772