How to create a high click rate BANNER map_Shang ping China focuses on high quality website construction

Shangpin China Website construction Service provider: The website BANNER is a very common thing on the Internet. Basically, all websites have BANNER pictures. Some are to promote brands, some are to highlight products, and some are to advertise. Enterprises choose BANNER mainly because it is cheap, its effect can be monitored, and it is effective. And BANNER pictures can not only summarize the webpage but also add color to the website, so until now BANNER has been a favorite form of webmasters. Since BANNER is used to show, how can we use the advantages of BANNER to improve the click through rate of BANNER? Here are some suggestions from 199it.

1. Keep it simple

The simpler the design and the clearer the content, the users will be able to see the Banner advertisement more quickly. Use simple collocation to highlight the core text. Don't make it very complicated. Users can't understand what it means for a long time. What we need is to know at first sight. At the same time, Banner needs to coordinate with the whole site to avoid being out of place.

2. Banner size

Ideally, if space is not limited, Banner can be designed according to the above dimensions.

3. Clear hierarchy

The first and most important thing for Banner design is to understand that the purpose of design is to improve brand awareness and website traffic. So we should pay attention to the level allocation when we are doing Banner. And the design must be consistent with the brand image, not just for the sake of beauty.

Logo: Logo design must be able to enhance brand awareness. Visually, the logo should stand out from many elements of Banner.

Value orientation: Generally speaking, attract users to consume through the selling points of products or services. This part generally occupies most of the space of Banner and should attract users' attention. For example, the special price is 998

Call to action: generally composed of text or buttons, such as "click me", "learn more", "register now". Call to action is the visual focus in Banner advertising, which supports the viewer to click deeply.

4. Proper use of buttons

The button can increase the click rate and effectively cause the call. Generally in the lower right corner, the color with a strong sense of contrast is used.

5. Clear border

From left to right: Android, Netflix, Bing. The human eye will naturally observe the objects in the frame. The edge of the Banner advertisement should have a clear border.

6. Correct file format

.JPG, . PNG, . GIF or Adobe Flash format can be used to effectively deliver your advertisements. If it is a FlashBanner, remember to convert it to GIF format, so that full device support can be obtained, and more people will browse Banner. And at the same time, the smaller the file, the better, preferably less than 150kb. Because users usually log on to a website and directly scroll down, if it can be loaded quickly, users can see Banner ads at the first time. Don't expect users to wait to load.

7. The text is clear and visible

The characters in Banner are very important. They can directly transmit information to users to help them make decisions. Generally, non mainstream fonts, scrawled fonts, too thin fonts, all capital fonts, and fonts smaller than 10pt are not allowed.

8. Try the dynamic effect

Dynamic advertising is always more eye-catching than static advertising, which can effectively arouse the call to action, but we must ensure that the dynamic design is clear, direct and not biased. No more than 15s, simple dynamic effect is the best, generally do not repeat more than 10 times.

9. Create a sense of urgency 　

Create a sense of visual urgency by using heavy, contrasting fonts. Users can't wait to buy and click. But it's OK to try it occasionally. It can't be used all the time.

10. Appropriate color

talk about Marketing website construction To match colors, you might as well look at some articles of Youset.com, which will not be discussed in detail here. In addition, RGB color mode should be used when designing Banner, because advertisements are usually viewed on the screen.

How to create a high click rate BANNER chart

Date：2014-12-17 Source: Shangpin China Type: website encyclopedia
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