Suggestions on URL optimization during website construction

URL optimization of websites is ignored by many webmasters, but SEO website optimization It is very important. Next, Shangpin China Website construction company Let's give you some suggestions about URL!

URL design suggestions:

1、 Avoid too many parameters

Whenever possible, try to use static URLs. If it is technically impossible, then the parameters should also be minimized when using dynamic URLs. Too many parameters make users look bad, and it will also have a certain impact on search engine inclusion.

2、 The shorter the URL, the better

This is mainly to facilitate user memory, especially domain names, which must be concise and meaningful. For the search engine, as long as the URL does not exceed 1000 letters, it will not affect the inclusion. Moreover, some research experiments have found that the click rate of short URLs is about 2.5 times higher than that of long addresses. Moreover, short URLs are also conducive to replication and propagation.

3、 The URL contains keywords

If Marketing website construction When keywords appear in URLs, they can also improve the relevance of certain pages, and have certain advantages in ranking. The higher the key words, the better, so the key words in the domain name are the best. But in Chinese websites, there are no Chinese characters in the URL, so we can use the keyword Pinyin, which also has some effect.

4、 The file and directory names are descriptive.

For the website classification URL, the directory should be descriptive, that is, when users see your URL link, they will roughly know what will be in it.

5、 Minimize the hierarchy of the directory

The directory hierarchy here refers to the physical directory structure. Of course, the physical directory hierarchy has a lot to do with the website classification structure. With more classified directories, the number of directory levels will inevitably increase. When static URLs are used, try to use fewer directory levels, because Baidu is easier to include pages with fewer directory levels. Of course, you can't put all the pages in the root directory. In that case, the website directory will appear very messy, making it difficult for search engines to find which pages are under which columns, which is not convenient for management.

6、 All lowercase letters

There are three reasons.

1. All lowercase characters are convenient for manual input, and no mistakes will be made due to uppercase and lowercase characters

2. Some servers are case sensitive, such as Linux servers

3. Robots.txt is also case sensitive. One letter problem may result in a directory not being included.

7、 Use of conjunction

It is generally recommended to use dashes (-) to separate words in the directory or file name. Do not use underscores or other symbols and letters, because search engines treat dashes in URLs as spaces, and underscores are ignored.

8、 Is it better to use directory form or file form for classification?

Most CMS systems can set classified pages in the form of directory or file. Take dedecms for example, the default file in the form of directory is index.html, and then there are list pages and articles under this directory. This will result in the same contents of the first page of the list and the default index.html, that is, the same page will have two different URLs, which is not conducive to inclusion. The webmaster can choose one of them.

9、 URL URL normalization

URL normalization refers to the process that search engines select the most appropriate URL as the real (normalized) URL.

Examples of common non-standard websites:

The domain names with and without www, and the pages with or without index.html file names at the end result in the same home page with four different website addresses.

The reasons for non-standard web addresses are as follows:

1. CMS system causes different URL links in the same article.

2. The URL static setting is incorrect. There are multiple static URLs in the same article.

3. After the URL is static, static and dynamic URLs coexist. Both have links and can be accessed.

4. Encrypt the website, //and //.

5. The URL contains the port number.

6. Trace code.

7. The content displayed is the home page

Some problems caused by website standardization

1. Scattering the page weight is not conducive to ranking.

2. External links may also point to different URLs to distribute weight

3. The standardized URL judged by the search engine is not the one the webmaster wants.

4. If the problem is too serious, it will also affect the recording.

5. There are too many pages with the same content, which may be identified as cheating by search engines.

URL standardization solution

1. Ensure that the cms system used only generates standardized web addresses, whether static or not

2. All internal links should be unified, pointing to standardized websites.

3. In 301 redirect, turn all non normalized URLs to normalized URLs.

4. All XML site maps submitted to search engines use standardized URLs.

There are other methods.

Date：2014-12-21 Source: Shangpin China Type: website encyclopedia
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